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| YouTube to launch new television app via Freesat | |
| (35 minutes later) | |
| YouTube is continuing its expansion into the living room, with a new television app on the free-to-air satellite TV service Freesat. | |
| The Google-owned video-sharing site will be available on the subscription-free service backed by ITV and the BBC from March. | |
| YouTube will launch as a new app via Freesat's new £279 premium internet-connected TV box, Freetime, and allow viewers to scour the site for clips using only their smartphone. The expansion represents YouTube's most mainstream move yet onto the small screen in the UK. | |
| YouTube, which boasts more than 800 million viewers each month, is already available to watch on internet-connected TV sets using Apple's set-top box or through a smart TV, such as Google TV. But the launch on Freesat will take it to a wider audience. | YouTube, which boasts more than 800 million viewers each month, is already available to watch on internet-connected TV sets using Apple's set-top box or through a smart TV, such as Google TV. But the launch on Freesat will take it to a wider audience. |
| It is the latest move by YouTube as part of plans to shift its direction from amusing clips of animal mishaps to quality programming from respected producers. Last year, the service launched 60 online "channels" featuring programming from BBC Worldwide and other broadcasters. | It is the latest move by YouTube as part of plans to shift its direction from amusing clips of animal mishaps to quality programming from respected producers. Last year, the service launched 60 online "channels" featuring programming from BBC Worldwide and other broadcasters. |
| Peter Sherman, product marketing manager for YouTube, said: "We're happy to be working with Freesat so that Freesat users can now access YouTube from the platform. Our creator community is developing quality content that will delight and inspire viewers and we're pleased to be able to bring it to people in new ways." | Peter Sherman, product marketing manager for YouTube, said: "We're happy to be working with Freesat so that Freesat users can now access YouTube from the platform. Our creator community is developing quality content that will delight and inspire viewers and we're pleased to be able to bring it to people in new ways." |
| Emma Scott, the managing director of Freesat, said the YouTube version on its platform was "previously unseen" on free-to-air TV in the UK. | Emma Scott, the managing director of Freesat, said the YouTube version on its platform was "previously unseen" on free-to-air TV in the UK. |
| Freesat announced that it has now sold 3m products since its launch in 2008. It said it added 55,000 new households in the third quarter of last year, thanks to the launch of its premium satellite service, Freetime. | Freesat announced that it has now sold 3m products since its launch in 2008. It said it added 55,000 new households in the third quarter of last year, thanks to the launch of its premium satellite service, Freetime. |
| Freetime, which costs £279 as a set-top box, comes with on-demand services including the BBC's iPlayer and ITV Player, alongside 180 traditional channels. | Freetime, which costs £279 as a set-top box, comes with on-demand services including the BBC's iPlayer and ITV Player, alongside 180 traditional channels. |
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