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You can find the current article at its original source at http://www.nytimes.com/2013/02/12/business/media/using-silly-cat-videos-to-sell-litter-box-products.html

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Using Silly Cat Videos to Sell Litter-Box Products Using Silly Cat Videos to Sell Litter-Box Products
(3 days later)
WATCHING cat videos is so popular that it has become shorthand for being unproductive, whether or not someone being distracted by the Internet is actually watching a cat riding a robotic vacuum or playing the piano.WATCHING cat videos is so popular that it has become shorthand for being unproductive, whether or not someone being distracted by the Internet is actually watching a cat riding a robotic vacuum or playing the piano.
Ms. Klausner acknowledged that the Litter Genie videos were well produced, but she said she found the elaborate sets less compelling than cats behaving in inherently amusing ways in living rooms.Ms. Klausner acknowledged that the Litter Genie videos were well produced, but she said she found the elaborate sets less compelling than cats behaving in inherently amusing ways in living rooms.
“It’s a lot funnier to see Maru jump into a box,” she said.“It’s a lot funnier to see Maru jump into a box,” she said.
“It’s advertising funny,” said Ms. Klausner of the music videos. “But comedy funny is actually funny, and advertising funny is just funny for advertising.”“It’s advertising funny,” said Ms. Klausner of the music videos. “But comedy funny is actually funny, and advertising funny is just funny for advertising.”

This article has been revised to reflect the following correction:

This article has been revised to reflect the following correction:

Correction: February 12, 2013 Correction: February 15, 2013

An earlier version of this article misidentified a cat that is the star of many YouTube videos. The cat’s name is Maru, not Mamu.

The Advertising column on Tuesday, about online video commercials that promote the Litter Genie litter-box system, misstated the name of a cat that is the star of many YouTube videos. It is Maru, not Mamu.