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| Upmarket Esquire and GQ grab the honours in the lads' mags sector | Upmarket Esquire and GQ grab the honours in the lads' mags sector |
| (about 2 hours later) | |
| Upmarket men's magazines Esquire and GQ outperformed rival lads' mags with a robust set of sales figures in the final half of 2012. | Upmarket men's magazines Esquire and GQ outperformed rival lads' mags with a robust set of sales figures in the final half of 2012. |
| Esquire reported a 12.6% sales rise, to 61,579, in the six months to December compared to the previous half year – a rare circulation boost in the struggling men's market. The Hearst Magazines title is up 8.8% year-on-year. | Esquire reported a 12.6% sales rise, to 61,579, in the six months to December compared to the previous half year – a rare circulation boost in the struggling men's market. The Hearst Magazines title is up 8.8% year-on-year. |
| Amanda Turnbull, group publishing director of Esquire, said: "These fantastic numbers clearly demonstrate the resilience of upmarket men's luxury magazines, while also recognising the incredible content and unique tone of voice that Esquire delivers to its readers. We offer both expert instruction and intelligent diversion aiming to be both practical and entertaining." | |
| Condé Nast's GQ overtook FHM to become the second best-selling men's title in the period, with monthly sales flat at 120,141 compared to the previous six months. The title's circulation has dropped by only 47 copies each month on average compared with the final half of 2011. | Condé Nast's GQ overtook FHM to become the second best-selling men's title in the period, with monthly sales flat at 120,141 compared to the previous six months. The title's circulation has dropped by only 47 copies each month on average compared with the final half of 2011. |
| FHM continued to struggle as sales dropped 7.4% period-on-period, to 114,677, in the six months to December. Year on year, the Bauer lad's mag is one of the biggest fallers, slipping 18.5%. | FHM continued to struggle as sales dropped 7.4% period-on-period, to 114,677, in the six months to December. Year on year, the Bauer lad's mag is one of the biggest fallers, slipping 18.5%. |
| Men's Health remains the market leader among the men's paid-for titles, despite a 6.3% period-on-period circulation decline, to 202,704. Over the year, sales of the Hearst-Rodale title are down 8.4%. | Men's Health remains the market leader among the men's paid-for titles, despite a 6.3% period-on-period circulation decline, to 202,704. Over the year, sales of the Hearst-Rodale title are down 8.4%. |
| IPC Media's Nuts fell to a weekly circulation of 80,186 after an 11% dip, period on period. The title, which celebrates its 10th birthday next year, has suffered a 29.7% sales plummet since the second half of 2011. | IPC Media's Nuts fell to a weekly circulation of 80,186 after an 11% dip, period on period. The title, which celebrates its 10th birthday next year, has suffered a 29.7% sales plummet since the second half of 2011. |
| Bauer Consumer Media's rival lads' weekly Zoo fared slightly better than some of its rivals, with sales down 4.8% period-on-period, to 44,068. Zoo is down 19.3% since the final half of 2011. | Bauer Consumer Media's rival lads' weekly Zoo fared slightly better than some of its rivals, with sales down 4.8% period-on-period, to 44,068. Zoo is down 19.3% since the final half of 2011. |
| Men's Fitness reversed a sales increased from the first six months of 2012 as circulation dropped 5.2% period on period, to 61,808. Sales were flat year on year, up 0.1%. | Men's Fitness reversed a sales increased from the first six months of 2012 as circulation dropped 5.2% period on period, to 61,808. Sales were flat year on year, up 0.1%. |
| Condé Nast's monthly tech and gadgets title Wired saw a minor circulation dip of 2% in the final half of 2012, to 51,105. Compared with the same half in 2011, sales are steady at 0.1%. | Condé Nast's monthly tech and gadgets title Wired saw a minor circulation dip of 2% in the final half of 2012, to 51,105. Compared with the same half in 2011, sales are steady at 0.1%. |
| Men's market leader, the free title Shortlist, saw no signs of a distribution dip last year, as its weekly circulation held at 531,733, a minor rise of 0.5% compared with the first half of 2012. Shortlist Mode, its bi-annual sister title, reported its free distribution for the first time – an impressive 268,879, making it the third biggest title in the men's market. | Men's market leader, the free title Shortlist, saw no signs of a distribution dip last year, as its weekly circulation held at 531,733, a minor rise of 0.5% compared with the first half of 2012. Shortlist Mode, its bi-annual sister title, reported its free distribution for the first time – an impressive 268,879, making it the third biggest title in the men's market. |
| Another free title, UTV Media's Sport, was in second place in the men's sector, keeping its distribution above 300,000, despite a 1.1% fall period on period. | Another free title, UTV Media's Sport, was in second place in the men's sector, keeping its distribution above 300,000, despite a 1.1% fall period on period. |
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