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| GQ and Men's Health report biggest sales in PPA digital report | GQ and Men's Health report biggest sales in PPA digital report |
| (35 minutes later) | |
| GQ and Men's Health reported the biggest digital edition circulations in in the final half of 2012, according to combined print and digital figures released for the first time on Thursday. | |
| Men's Health, the biggest selling paid for men's title, sold a monthly average of 12,676 copies digitally, including on the Apple iPad, in the period – equating to 6% of its combined print and digital circulation of 215,380. | Men's Health, the biggest selling paid for men's title, sold a monthly average of 12,676 copies digitally, including on the Apple iPad, in the period – equating to 6% of its combined print and digital circulation of 215,380. |
| Alun Williams, the UK group publishing director of Men's Health owner Hearst-Rodale, said: "Men's Health's digital edition success comes as no surprise. For one, we produce world-class editorial content which is both easy-to-digest and visually arresting – this comes to life brilliantly in a digital format. | Alun Williams, the UK group publishing director of Men's Health owner Hearst-Rodale, said: "Men's Health's digital edition success comes as no surprise. For one, we produce world-class editorial content which is both easy-to-digest and visually arresting – this comes to life brilliantly in a digital format. |
| "Moreover we have a magazine and web audience that runs into millions – upscale readers who are tech-savvy early adopters, and who want to be able to access our content at anytime on any platform." | "Moreover we have a magazine and web audience that runs into millions – upscale readers who are tech-savvy early adopters, and who want to be able to access our content at anytime on any platform." |
| The men's monthly title was one of 134 magazines to report digital sales as part of industry trade body the PPA's first combined circulation chart, published alongside officially audited Audit Bureau of Circulations figures on Thursday. | The men's monthly title was one of 134 magazines to report digital sales as part of industry trade body the PPA's first combined circulation chart, published alongside officially audited Audit Bureau of Circulations figures on Thursday. |
| Condé Nast's GQ had the second-biggest digital circulation of those that reported, with 11,779 – 9% of its total print and digital circulation. | Condé Nast's GQ had the second-biggest digital circulation of those that reported, with 11,779 – 9% of its total print and digital circulation. |
| Most readers download digital editions of their magazines through Apple's App Store. The digital product has to be 95% similar to the print version of a magazine to classify as a digital edition under ABC rules. | Most readers download digital editions of their magazines through Apple's App Store. The digital product has to be 95% similar to the print version of a magazine to classify as a digital edition under ABC rules. |
| For most titles, such as lifestyle magazines Cosmopolitan and Esquire, digital edition sales remain less than 10% of total circulation. | For most titles, such as lifestyle magazines Cosmopolitan and Esquire, digital edition sales remain less than 10% of total circulation. |
| However, technology magazines are bucking the trend as gadget-addicted readers adapt more quickly to changing consumption patterns. | However, technology magazines are bucking the trend as gadget-addicted readers adapt more quickly to changing consumption patterns. |
| Future's technology title T3 reported 11,158 digital sales in the final half of last year – nearly a quarter of its total sales. Imagine Publishing's How It Works magazine reported 22% of its total sales as digital, at 9,662. Conde Nasté's Wired magazine had an average monthly digital circulation of 6,961 in the period, 12% of its total. | Future's technology title T3 reported 11,158 digital sales in the final half of last year – nearly a quarter of its total sales. Imagine Publishing's How It Works magazine reported 22% of its total sales as digital, at 9,662. Conde Nasté's Wired magazine had an average monthly digital circulation of 6,961 in the period, 12% of its total. |
| Mark Wood, chief executive of Future Publishing, said: "Future continues to set the pace in terms of transitioning to digital publishing models, and is the clear market leader in digital editions. | |
| "Combining our 92,590 monthly ABC-audited standard digital editions with our separately ABC-audited 38,412 interactive editions, we deliver a group audited circulation of 131,002. Which means Future delivers about one third of all the audited digital editions in the period. And combining standard (11,158) and interactive (18,005) digital edition circulations for T3 show it to have by far and away the biggest digital edition circulation in the UK." | |
| Barry McIlheney, chief executive of the PPA, said: "The rapid emergence of tablet devices in recent years has fundamentally changed how magazines are consumed and perceived. Today, the same professionally-produced content engages readers in both digital and printed formats. | Barry McIlheney, chief executive of the PPA, said: "The rapid emergence of tablet devices in recent years has fundamentally changed how magazines are consumed and perceived. Today, the same professionally-produced content engages readers in both digital and printed formats. |
| "In this, the PPA's Centenary year, the introduction of the PPA combined circulation chart is an important step forward that underlines how industry measurement is evolving in line with media consumption habits to better reflect the demand for our members' content." | "In this, the PPA's Centenary year, the introduction of the PPA combined circulation chart is an important step forward that underlines how industry measurement is evolving in line with media consumption habits to better reflect the demand for our members' content." |
| PPA combined circulation chart: top 15 magazines by digital sales (out of 134 titles reporting combined print and digital figures for second half of 2012) | PPA combined circulation chart: top 15 magazines by digital sales (out of 134 titles reporting combined print and digital figures for second half of 2012) |
| Men's Health (Hearst-Rodale): 12,676 (6% of combined circulation) | Men's Health (Hearst-Rodale): 12,676 (6% of combined circulation) |
| GQ (Condé Nast): 11,779 (9%) | GQ (Condé Nast): 11,779 (9%) |
| T3 (Future): 11,158 (24%) | T3 (Future): 11,158 (24%) |
| Cosmopolitan (Hearst): 10,841 (3%) | Cosmopolitan (Hearst): 10,841 (3%) |
| How It Works (Imagine): 9,662 (22%) | How It Works (Imagine): 9,662 (22%) |
| BBC Good Food (Immediate): 9,486 (4%) | BBC Good Food (Immediate): 9,486 (4%) |
| Vanity Fair (Condé Nast): 7,728 (7%) | Vanity Fair (Condé Nast): 7,728 (7%) |
| Elle (Hearst): 7,070 (4%) | Elle (Hearst): 7,070 (4%) |
| Wired (Condé Nast): 6,961 (12%) | Wired (Condé Nast): 6,961 (12%) |
| The Economist (UK edition) (Economist Group): 6,879 (3%) | The Economist (UK edition) (Economist Group): 6,879 (3%) |
| Esquire (Hearst): 5,942 (9%) | Esquire (Hearst): 5,942 (9%) |
| Elle Decoration (Hearst): 6,653 (9%) | Elle Decoration (Hearst): 6,653 (9%) |
| BBC History Magazine (Immediate): 6,431 (8%) | BBC History Magazine (Immediate): 6,431 (8%) |
| Digital Camera Magazine (Future): 6,354 (13%) | Digital Camera Magazine (Future): 6,354 (13%) |
| BBC Top Gear Magazine (Immediate): 5,655 (4%) | BBC Top Gear Magazine (Immediate): 5,655 (4%) |
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