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| Version 1 | Version 2 |
|---|---|
| Northern & Shell to launch television listings magazine in March | Northern & Shell to launch television listings magazine in March |
| (7 months later) | |
| Richard Desmond's Northern & Shell is to launch a weekly television listings magazine, TV Pick, in early March. | Richard Desmond's Northern & Shell is to launch a weekly television listings magazine, TV Pick, in early March. |
| TV Pick will be priced at 40p, 5p less than H Bauer's TV Choice. Northern & Shell said it was the first new weekly TV listings title to launch since 2005. | TV Pick will be priced at 40p, 5p less than H Bauer's TV Choice. Northern & Shell said it was the first new weekly TV listings title to launch since 2005. |
| Buyers of the magazine will get a free ticket to Desmond's Health Lottery and Northern & Shell is planning to support the launch with above- and below-the-line marketing activity across its print and TV outlets. | Buyers of the magazine will get a free ticket to Desmond's Health Lottery and Northern & Shell is planning to support the launch with above- and below-the-line marketing activity across its print and TV outlets. |
| The company said it would give the full cover price of each TV Pick sale back to retailers and wholesalers for six weeks after its launch. | The company said it would give the full cover price of each TV Pick sale back to retailers and wholesalers for six weeks after its launch. |
| TV Pick will go up against rival listings weeklies including TV Choice, the UK's best selling paid-for magazine, which sold an average of 1,230,076 in the final six months of 2012; and IPC Media's What's On TV, with a circulation of 1,222,242. | TV Pick will go up against rival listings weeklies including TV Choice, the UK's best selling paid-for magazine, which sold an average of 1,230,076 in the final six months of 2012; and IPC Media's What's On TV, with a circulation of 1,222,242. |
| It will join Desmond's portfolio of consumer magazines OK!, New! and Star, which like many other titles in the market saw further circulation falls in the second half of 2012, according to the latest officially audited figures published on Thursday. | It will join Desmond's portfolio of consumer magazines OK!, New! and Star, which like many other titles in the market saw further circulation falls in the second half of 2012, according to the latest officially audited figures published on Thursday. |
| Paul Ashford, Northern & Shell's group editorial director, said: "The launch of TV Pick underlines our commitment to the magazine sector and our confidence that we can grow market share by being smart and leveraging our unique promotional resources and relationships. We are very excited about being able to offer readers the best–priced TV listings title in the market. | Paul Ashford, Northern & Shell's group editorial director, said: "The launch of TV Pick underlines our commitment to the magazine sector and our confidence that we can grow market share by being smart and leveraging our unique promotional resources and relationships. We are very excited about being able to offer readers the best–priced TV listings title in the market. |
| "TV Pick will have clear, easy-to-read-listings, seven-day programme information, TV news and gossip, in-depth coverage of all the soaps, amazing access to the hottest TV stars, letters, diet tips, horoscopes and puzzles." | "TV Pick will have clear, easy-to-read-listings, seven-day programme information, TV news and gossip, in-depth coverage of all the soaps, amazing access to the hottest TV stars, letters, diet tips, horoscopes and puzzles." |
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