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| BSkyB reaches settlement with Livescribe over Sky Wi-Fi Smartpen | BSkyB reaches settlement with Livescribe over Sky Wi-Fi Smartpen |
| (7 months later) | |
| BSkyB has settled its trademark legal action against Livescribe, after the digital pen maker agreed to rebrand its flagship "Sky Wi-Fi Smartpen". | BSkyB has settled its trademark legal action against Livescribe, after the digital pen maker agreed to rebrand its flagship "Sky Wi-Fi Smartpen". |
| The pay-TV company sued US firm Livescribe over the "Sky" mark in the £154 gadget, which records audio and wirelessly transfers it to users' computers. | The pay-TV company sued US firm Livescribe over the "Sky" mark in the £154 gadget, which records audio and wirelessly transfers it to users' computers. |
| In a joint statement, Livescribe said it accepted that the smartpen infringed BSkyB's trademark and will rebrand it as the "Livescribe Wi-Fi Smartpen". | In a joint statement, Livescribe said it accepted that the smartpen infringed BSkyB's trademark and will rebrand it as the "Livescribe Wi-Fi Smartpen". |
| The trademark infringement dispute prompted Livescribe to pull the gadget from UK stores, although BSkyB said it has now agreed for the firm to sell off stock existing prior to the rebrand. | The trademark infringement dispute prompted Livescribe to pull the gadget from UK stores, although BSkyB said it has now agreed for the firm to sell off stock existing prior to the rebrand. |
| A spokesman for BSkyB said: "We are pleased to have reached a settlement with Livescribe after Livescribe agreed not to contest Sky's court action. | A spokesman for BSkyB said: "We are pleased to have reached a settlement with Livescribe after Livescribe agreed not to contest Sky's court action. |
| "We will remain vigilant in protecting the Sky brand and will continue to take appropriate action against those companies who seek to use our trade mark without consent." | "We will remain vigilant in protecting the Sky brand and will continue to take appropriate action against those companies who seek to use our trade mark without consent." |
| The broadcaster is protective of its "Sky" brand and has previously taken legal steps to protect it. Three years ago, BSkyB was involved in a long-running trademark dispute with the internet telephony service Skype over its use of "the mark". | The broadcaster is protective of its "Sky" brand and has previously taken legal steps to protect it. Three years ago, BSkyB was involved in a long-running trademark dispute with the internet telephony service Skype over its use of "the mark". |
| In a statement, Livescribe said: "While Livescribe does not offer any goods or services similar to those of Sky and had no intention of infringing Sky's rights, Livescribe is pleased to reach a settlement with British Sky Broadcasting. We moved quickly to settle and look forward to launching the rebranded product as the "Livescribe Wi-Fi Smartpen" in the European Union on 1 March 2013." | In a statement, Livescribe said: "While Livescribe does not offer any goods or services similar to those of Sky and had no intention of infringing Sky's rights, Livescribe is pleased to reach a settlement with British Sky Broadcasting. We moved quickly to settle and look forward to launching the rebranded product as the "Livescribe Wi-Fi Smartpen" in the European Union on 1 March 2013." |
| The digital pen is the first to "integrate Wi-Fi technology and cloud services," according to Livescribe, and a top-end model costs $249.95 (£154). | The digital pen is the first to "integrate Wi-Fi technology and cloud services," according to Livescribe, and a top-end model costs $249.95 (£154). |
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