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| Version 1 | Version 2 |
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| Pippa Middleton joins Waitrose to dish out cooking tips | Pippa Middleton joins Waitrose to dish out cooking tips |
| (7 months later) | |
| Like Gruyère and Sauvignon blanc, Tuscany in July, or the Archers and a good lie-in, it is a match made in English middle-class heaven that seems almost too apt to be true. | Like Gruyère and Sauvignon blanc, Tuscany in July, or the Archers and a good lie-in, it is a match made in English middle-class heaven that seems almost too apt to be true. |
| Yet in an announcement on Monday marking the latest phase in the career ascent of the Duchess of Cambridge's sister, Waitrose announced a tie-up that will involve Pippa Middleton giving out cooking tips to the Barbour-clad masses through the pages of the retailer's magazine. | Yet in an announcement on Monday marking the latest phase in the career ascent of the Duchess of Cambridge's sister, Waitrose announced a tie-up that will involve Pippa Middleton giving out cooking tips to the Barbour-clad masses through the pages of the retailer's magazine. |
| Seemingly undaunted by the mixed reception that greeted the publication of her party planning book – which novelist Jilly Cooper suggested would have publishers at Penguin "slitting their wrists" – Middleton was gushing in her praise for Waitrose Kitchen. | Seemingly undaunted by the mixed reception that greeted the publication of her party planning book – which novelist Jilly Cooper suggested would have publishers at Penguin "slitting their wrists" – Middleton was gushing in her praise for Waitrose Kitchen. |
| The magazine, she insisted on Monday, has "always been a source of inspiration to me, for its extensive spectrum of food and beautiful style". | The magazine, she insisted on Monday, has "always been a source of inspiration to me, for its extensive spectrum of food and beautiful style". |
| Waitrose said that, from April, she would be offering "casual dining ideas and recipes" in a column called Pippa's Friday Night Feasts. | Waitrose said that, from April, she would be offering "casual dining ideas and recipes" in a column called Pippa's Friday Night Feasts. |
| The announcement had some observers spitting out their Chianti. "Pippa Middleton column for Waitrose mag is so off-key for brand priding itself on authenticity – and real kick in the teeth for food writers," tweeted Guy Woodward, the editor of Food and Travel magazine. | The announcement had some observers spitting out their Chianti. "Pippa Middleton column for Waitrose mag is so off-key for brand priding itself on authenticity – and real kick in the teeth for food writers," tweeted Guy Woodward, the editor of Food and Travel magazine. |
| But Fi Cotter Craig, co-author of The Middle Class ABC, described the partnership as another "Middleton marriage made in heaven". | But Fi Cotter Craig, co-author of The Middle Class ABC, described the partnership as another "Middleton marriage made in heaven". |
| "While her sister, Kate, walked up the aisle to marry her prince, Pippa instead will be pushing her trolley round the aisles of the middle class's supermarket of choice," Craig said. | "While her sister, Kate, walked up the aisle to marry her prince, Pippa instead will be pushing her trolley round the aisles of the middle class's supermarket of choice," Craig said. |
| "In fact, Waitrose is middle class for a supermarket. On Saturdays the aisles are awash with yummy mummies bumping trollies and saying 'sorry' or arranging play dates for Archimedes & Chaffinch while stocking up with 'essentials' like hummus, balsamic, blueberries and vermicelli nests. | "In fact, Waitrose is middle class for a supermarket. On Saturdays the aisles are awash with yummy mummies bumping trollies and saying 'sorry' or arranging play dates for Archimedes & Chaffinch while stocking up with 'essentials' like hummus, balsamic, blueberries and vermicelli nests. |
| "It is so middle class it is questionable whether Pippa has actually ever shopped anywhere else or indeed is aware that other supermarkets are available." | "It is so middle class it is questionable whether Pippa has actually ever shopped anywhere else or indeed is aware that other supermarkets are available." |
| William Sitwell, editor of Waitrose Kitchen, said readers would enjoy Middleton's relaxed and easy entertaining ideas. | William Sitwell, editor of Waitrose Kitchen, said readers would enjoy Middleton's relaxed and easy entertaining ideas. |
| "Pippa will be an excellent contributor to the magazine, bringing with her a wealth of experience of entertaining, gained in part from working at her family's party business," he said. | "Pippa will be an excellent contributor to the magazine, bringing with her a wealth of experience of entertaining, gained in part from working at her family's party business," he said. |
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