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You can find the current article at its original source at http://www.guardian.co.uk/media/mediamonkeyblog/2013/mar/04/guardian-us-debut-ad-campaign

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Guardian US fires off debut ad campaign Guardian US fires off debut ad campaign
(7 months later)
Guardian US has launched its first advertising campaign, "VoiceYourView", to promote its American digital operation. Outdoor ads will appear in targeted locations in New York, Chicago, Los Angeles and San Francisco. Each poster's Noma Bar illustration represents one side of an issue – internet privacy, the use of condoms in the adult film industry, gun control, women in the military – which when flipped showcases the opposing view. BBH New York's campaign also features mobile and social elements, with a VoiceYourView microsite for submissions on the issues covered by the campaign and people able to use Instagram and Twitter to post photos showing which side of each debate they support using the hashtag #VoiceYourView. As a public service to younger readers, here's how the Guardian marketed a similar message... back when this here internet malarky was all just fields.Guardian US has launched its first advertising campaign, "VoiceYourView", to promote its American digital operation. Outdoor ads will appear in targeted locations in New York, Chicago, Los Angeles and San Francisco. Each poster's Noma Bar illustration represents one side of an issue – internet privacy, the use of condoms in the adult film industry, gun control, women in the military – which when flipped showcases the opposing view. BBH New York's campaign also features mobile and social elements, with a VoiceYourView microsite for submissions on the issues covered by the campaign and people able to use Instagram and Twitter to post photos showing which side of each debate they support using the hashtag #VoiceYourView. As a public service to younger readers, here's how the Guardian marketed a similar message... back when this here internet malarky was all just fields.
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