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Tesco market share sticks below 30% after horsemeat revelations Tesco market share sticks below 30% after horsemeat revelations
(6 months later)
Tesco, the supermarket most heavily hit by the revelations of horsemeat scandal, is still suffering from the furore as figures showed an ongoing depression in market share.Tesco, the supermarket most heavily hit by the revelations of horsemeat scandal, is still suffering from the furore as figures showed an ongoing depression in market share.
The UK's largest supermarket saw its share in the 12 weeks to 17 March stay below 30% – a level it last fell below eight years ago – according to data by Kantar Worldpanel.The UK's largest supermarket saw its share in the 12 weeks to 17 March stay below 30% – a level it last fell below eight years ago – according to data by Kantar Worldpanel.
Fraser McKevitt, a retail expert at the consumer research company, said: "People haven't forgotten the scandal and frozen burger and ready-meal sales have still not recovered.Fraser McKevitt, a retail expert at the consumer research company, said: "People haven't forgotten the scandal and frozen burger and ready-meal sales have still not recovered.
"However, there is certainly no overall spend decline from the horsemeat scandal. If people don't want to buy processed meat, they are buying other proteins instead."However, there is certainly no overall spend decline from the horsemeat scandal. If people don't want to buy processed meat, they are buying other proteins instead.
"I suspect Tesco has been hit a little bit by it. It is the biggest retailer in the country and was scrutinised the most. Because of its size, there was always a good chance that if a product was affected, it would be selling it.""I suspect Tesco has been hit a little bit by it. It is the biggest retailer in the country and was scrutinised the most. Because of its size, there was always a good chance that if a product was affected, it would be selling it."
He added that the biggest beneficiary was Sainsbury's, which has seen its sales increase 6.2% over the last three months compared with the same period a year earlier. Tesco saw its sales increase by 1.1%.He added that the biggest beneficiary was Sainsbury's, which has seen its sales increase 6.2% over the last three months compared with the same period a year earlier. Tesco saw its sales increase by 1.1%.
Sainsbury's, the UK's third largest supermarket, found no horsemeat in any of its own-brand products, unlike Tesco and Asda.Sainsbury's, the UK's third largest supermarket, found no horsemeat in any of its own-brand products, unlike Tesco and Asda.
Morrisons was also untarnished by the horsemeat scandal, but failed to capitalise on its integrated supply chain, where it owns and runs its abattoirs, because it does not have an online presence.Morrisons was also untarnished by the horsemeat scandal, but failed to capitalise on its integrated supply chain, where it owns and runs its abattoirs, because it does not have an online presence.
McKevitt said: "Internet sales is a huge growth driver for the rest of the big four supermarkets, so Morrisons is still missing out on that."McKevitt said: "Internet sales is a huge growth driver for the rest of the big four supermarkets, so Morrisons is still missing out on that."
Supermarkets have all be reporting an increase in fresh meat sales and Asda revealed its meat-free products have been rapidly increasing.Supermarkets have all be reporting an increase in fresh meat sales and Asda revealed its meat-free products have been rapidly increasing.
Beyond the big four supermarkets, Waitrose also benefited from coming away relatively unscathed from the crisis – although pork was found in its frozen beef meatballs.Beyond the big four supermarkets, Waitrose also benefited from coming away relatively unscathed from the crisis – although pork was found in its frozen beef meatballs.
Its sales increased by 12.5% over the period at its fasted rate since September 2010, raking in £1.16bn in the past three months. At the other end of the spectrum, Aldi and Lidl both continued their assault for hard-pressed shoppers, increasing sales 30.8% and 10.5% respectively.Its sales increased by 12.5% over the period at its fasted rate since September 2010, raking in £1.16bn in the past three months. At the other end of the spectrum, Aldi and Lidl both continued their assault for hard-pressed shoppers, increasing sales 30.8% and 10.5% respectively.
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