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Silent calls: TalkTalk fined £750,000 by Ofcom | Silent calls: TalkTalk fined £750,000 by Ofcom |
(34 minutes later) | |
Telecoms operator TalkTalk has been fined £750,000 by the regulator Ofcom for making an excessive number of abandoned and silent calls. | |
In total the company made about 9,000 silent or abandoned calls to potential customers in 2011. | |
They were made through two call centres during a telemarketing campaign to attract new subscribers. | They were made through two call centres during a telemarketing campaign to attract new subscribers. |
TalkTalk said it had terminated its relationship with those businesses as soon as the problem was discovered. | |
Software error | |
Ofcom said TalkTalk had exceeded the limit for such calls on four separate occasions in a seven week period. | |
Abandoned calls occur when a person answers the phone, but the caller then hangs up. | Abandoned calls occur when a person answers the phone, but the caller then hangs up. |
A silent call is where the phone rings, but there is only silence on the other end of the line, and no information message is played. | A silent call is where the phone rings, but there is only silence on the other end of the line, and no information message is played. |
Ofcom said such problems were often caused by answer machine detection (AMD) technology. | |
Sometimes the software mistakenly identifies an answer machine or voicemail, and terminates the call, even though it has been answered by a human being. | |
Fines raised | |
"Silent and abandoned calls can cause annoyance and distress to consumers," said Claudio Pollack of Ofcom. | |
"Companies must abide by the law and Ofcom's policies. If they fail to do so then Ofcom will take firm action," he said. | |
TalkTalk said it was fair that Ofcom had imposed the fine, and blamed the two call centre operators concerned, Teleperformance Limited and McAlpine Marketing Limited. | |
It said it was in the process of recovering the fine from them. | |
"TalkTalk demands high standards from the companies it works with and as a result TalkTalk immediately stopped using these suppliers," said a spokesperson. | |
Last year, energy firm Npower was fined £60,000 by Ofcom for a series of abandoned calls which were made in 2011. | |
Two years ago the maximum fine for abandoned calls was raised to £2m. |
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