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David Beckham to become Sky Sports ambassador | David Beckham to become Sky Sports ambassador |
(5 months later) | |
David Beckham is to become an ambassador for BSkyB, in what the broadcaster described as a "long-term partnership" that will involve the former England football captain supporting its work to encourage grassroots sport across the UK and Ireland. | David Beckham is to become an ambassador for BSkyB, in what the broadcaster described as a "long-term partnership" that will involve the former England football captain supporting its work to encourage grassroots sport across the UK and Ireland. |
Beckham, now playing for France's Ligue 1 leaders Paris St-Germain, will also feature in advertising promoting Sky's sports coverage and other services. | Beckham, now playing for France's Ligue 1 leaders Paris St-Germain, will also feature in advertising promoting Sky's sports coverage and other services. |
The former Manchester United and Real Madrid star will work with the 10-year-old Sky Sports Living for Sport initiative, in which about 30,000 young people participate annually. | The former Manchester United and Real Madrid star will work with the 10-year-old Sky Sports Living for Sport initiative, in which about 30,000 young people participate annually. |
Sky Sports Living for Sport uses elite sport mentors to inspire and coach young people. Others already working with the Sky initiative include Jessica Ennis, David Brailsford and Bradley Wiggins. | Sky Sports Living for Sport uses elite sport mentors to inspire and coach young people. Others already working with the Sky initiative include Jessica Ennis, David Brailsford and Bradley Wiggins. |
David Beckham said: "Sky have followed my career since I broke into the Manchester United first team. They have done a huge amount to promote and encourage involvement in sport in Britain and I'm delighted to be joining them. | David Beckham said: "Sky have followed my career since I broke into the Manchester United first team. They have done a huge amount to promote and encourage involvement in sport in Britain and I'm delighted to be joining them. |
Jeremy Darroch, Sky's chief executive, added: "Sport is at the heart of what we do and both we and David believe in its power to excite, inspire and change lives. As a hero and inspiration on and off the field, David is a perfect ambassador to help us get more people involved in sport." | Jeremy Darroch, Sky's chief executive, added: "Sport is at the heart of what we do and both we and David believe in its power to excite, inspire and change lives. As a hero and inspiration on and off the field, David is a perfect ambassador to help us get more people involved in sport." |
Beckham is managed by Simon Fuller's XIX Entertainment. | Beckham is managed by Simon Fuller's XIX Entertainment. |
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