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David Beckham to become Sky Sports ambassador David Beckham to become Sky Sports ambassador
(5 months later)
David Beckham is to become an ambassador for BSkyB, in what the broadcaster described as a "long-term partnership" that will involve the former England football captain supporting its work to encourage grassroots sport across the UK and Ireland.David Beckham is to become an ambassador for BSkyB, in what the broadcaster described as a "long-term partnership" that will involve the former England football captain supporting its work to encourage grassroots sport across the UK and Ireland.
Beckham, now playing for France's Ligue 1 leaders Paris St-Germain, will also feature in advertising promoting Sky's sports coverage and other services.Beckham, now playing for France's Ligue 1 leaders Paris St-Germain, will also feature in advertising promoting Sky's sports coverage and other services.
The former Manchester United and Real Madrid star will work with the 10-year-old Sky Sports Living for Sport initiative, in which about 30,000 young people participate annually.The former Manchester United and Real Madrid star will work with the 10-year-old Sky Sports Living for Sport initiative, in which about 30,000 young people participate annually.
Sky Sports Living for Sport uses elite sport mentors to inspire and coach young people. Others already working with the Sky initiative include Jessica Ennis, David Brailsford and Bradley Wiggins.Sky Sports Living for Sport uses elite sport mentors to inspire and coach young people. Others already working with the Sky initiative include Jessica Ennis, David Brailsford and Bradley Wiggins.
David Beckham said: "Sky have followed my career since I broke into the Manchester United first team. They have done a huge amount to promote and encourage involvement in sport in Britain and I'm delighted to be joining them.David Beckham said: "Sky have followed my career since I broke into the Manchester United first team. They have done a huge amount to promote and encourage involvement in sport in Britain and I'm delighted to be joining them.
Jeremy Darroch, Sky's chief executive, added: "Sport is at the heart of what we do and both we and David believe in its power to excite, inspire and change lives. As a hero and inspiration on and off the field, David is a perfect ambassador to help us get more people involved in sport."Jeremy Darroch, Sky's chief executive, added: "Sport is at the heart of what we do and both we and David believe in its power to excite, inspire and change lives. As a hero and inspiration on and off the field, David is a perfect ambassador to help us get more people involved in sport."
Beckham is managed by Simon Fuller's XIX Entertainment.Beckham is managed by Simon Fuller's XIX Entertainment.
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