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| Version 1 | Version 2 |
|---|---|
| Starbucks introduces reusable cups | Starbucks introduces reusable cups |
| (5 months later) | |
| The coffee chain Starbucks is introducing a reusable cup which UK customers can keep, in a move designed to encourage them to be more environmentally conscious while saving money. | The coffee chain Starbucks is introducing a reusable cup which UK customers can keep, in a move designed to encourage them to be more environmentally conscious while saving money. |
| The reusable cup is based on the design of the brand's distinctive white and green paper cups and will cost £1. | The reusable cup is based on the design of the brand's distinctive white and green paper cups and will cost £1. |
| Customers who use their reusable cup will receive a 25p discount off their Starbucks drink every time they use it. The cup is made of a high-quality material which is lighter than the Starbucks ceramic tumblers, which will still be available. | Customers who use their reusable cup will receive a 25p discount off their Starbucks drink every time they use it. The cup is made of a high-quality material which is lighter than the Starbucks ceramic tumblers, which will still be available. |
| The reusable cups will be available in selected stores nationwide from today but will be rolled out gradually elsewhere. | The reusable cups will be available in selected stores nationwide from today but will be rolled out gradually elsewhere. |
| Reusable. Recyclable. Re-enjoyable. Coming soon to your local store. twitter.com/StarbucksUK/st… | Reusable. Recyclable. Re-enjoyable. Coming soon to your local store. twitter.com/StarbucksUK/st… |
| — Starbucks UK (@StarbucksUK) April 19, 2013 | — Starbucks UK (@StarbucksUK) April 19, 2013 |
| The US coffee giant has pledged to press ahead with a major expansion plan in the UK – aiming to open 300 new stores and create 5,000 extra jobs by 2016 – amid ongoing controversy over its failure to pay UK corporation tax over the past three years. | The US coffee giant has pledged to press ahead with a major expansion plan in the UK – aiming to open 300 new stores and create 5,000 extra jobs by 2016 – amid ongoing controversy over its failure to pay UK corporation tax over the past three years. |
| Ian Cranna, vice-president of UK marketing for Starbucks, said: "We know that our customers really care about saving money and doing their bit for the environment; between 2008 and 2012 the number of people using a Starbucks reusable tumbler increased by 235% and our new reusable cup is a low-cost, high-impact way to help make a difference on reducing waste." | Ian Cranna, vice-president of UK marketing for Starbucks, said: "We know that our customers really care about saving money and doing their bit for the environment; between 2008 and 2012 the number of people using a Starbucks reusable tumbler increased by 235% and our new reusable cup is a low-cost, high-impact way to help make a difference on reducing waste." |
| Globally the chain is aiming for 5% of drinks made in its stores to be served in reusable cups by 2015 and the company says its move in the UK is a key step towards reaching this goal. | Globally the chain is aiming for 5% of drinks made in its stores to be served in reusable cups by 2015 and the company says its move in the UK is a key step towards reaching this goal. |
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