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Removed: Ad break: Hyundai, Lucozade and QuestChat
(about 3 hours later)
QuestChat: 'Uncle Bob' (00:03) - Canada
This article was deleted because the headline, subheading and text included references that were inappropriate and inconsistent with Guardian editorial guidelines on the coverage of suicide.
Not only has online dating shed its reputation as a starting point for unwise liaisons, it's now being advertised as an opportunity to exchange meaningful information before jumping in with both feet. In this brilliantly funny Canadian commercial, we're shown the consequences of following your instincts when an attractive stranger catches your eye in a bar ... sometimes having something in common isn't all it's cracked up to be. Agency: Blammo Worldwide Director: Curtis Wehrfritz
Über: 'Über Cougar' (00:39) - UK
Our second dangerous liaison this week is a cheeky piece of overstatement on behalf of a skincare product. Once again, we witness the perils of going too far too soon as a young man wakes in the bed of his new paramour to discover that not everything is quite as it seemed the night before. It's as risky as it's risqué – not everyone is going to appreciate the joke. Agency: superstructure® Director: Paul Andrew Williams
Hyundai: 'Pipe Job' (01:28) - UK
If you thought the Über commercial was risky then take a look at this viral advert for Hyundai. In order to demonstrate the benign nature of the advertised vehicle's emissions, we find out what happens when a desperate man feeds his exhaust pipe into the car in a bid to end his life. Agency: Innocean Director: Paul Gay
Lucozade: 'Dan' (02:32) - UK
This super commercial for Lucozade manages to cram 16 short vignettes between the opening and closing scenes and it's almost unbelievable that it's only 30 seconds long. Director Keith Schofield and editor Patric Ryan have done an amazing job to stitch it all together into a single continuous stream to create something that rivals the dynamism of Pepsi's famous "Lipsmackin' thirstquenchin' acetastin' motivatin'..." commercial from the 70s – with a splash of Old Spice's "The man your man could smell like". Agency: Grey London Director: Keith Schofield
