This article is from the source 'guardian' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at http://www.guardian.co.uk/media/2013/apr/25/metro-website-readers-abc
The article has changed 3 times. There is an RSS feed of changes available.
| Version 1 | Version 2 |
|---|---|
| Metro.co.uk claws back readers after mobile-friendly redesign | Metro.co.uk claws back readers after mobile-friendly redesign |
| (5 months later) | |
| Metro.co.uk is slowly regaining the audience lost after its redesign earlier this year, picking up an extra 48,000 daily readers on average between February and March. | Metro.co.uk is slowly regaining the audience lost after its redesign earlier this year, picking up an extra 48,000 daily readers on average between February and March. |
| The Metro.co.uk redesign in January led to a 33.7% drop in traffic compared to December, despite that month traditionally being a bumper one for traffic. At the time, Metro publisher Associated blamed a "normal fluctuation" after the introduction of the more mobile-centric design and said it had anticipated the fall. | The Metro.co.uk redesign in January led to a 33.7% drop in traffic compared to December, despite that month traditionally being a bumper one for traffic. At the time, Metro publisher Associated blamed a "normal fluctuation" after the introduction of the more mobile-centric design and said it had anticipated the fall. |
| Metro.co.uk has started to claw back its readers, averaging 320,140 average daily users during March, a rise of 17.8% from February. | Metro.co.uk has started to claw back its readers, averaging 320,140 average daily users during March, a rise of 17.8% from February. |
| However, the site was still 2.3% down on its traffic from March last year, when it averaged 327,788 daily users. | However, the site was still 2.3% down on its traffic from March last year, when it averaged 327,788 daily users. |
| Elsewhere only the Independent website increased its average daily user numbers from February to March, with growth of less than 1% to 1,221,330. | Elsewhere only the Independent website increased its average daily user numbers from February to March, with growth of less than 1% to 1,221,330. |
| A busy news month in February meant daily users numbers dropped slightly in March on all other major news sites. March is a longer month – although unusually this year it included the Easter bank holiday weekend when traffic tends to be slower. | A busy news month in February meant daily users numbers dropped slightly in March on all other major news sites. March is a longer month – although unusually this year it included the Easter bank holiday weekend when traffic tends to be slower. |
| Mirror.co.uk lost 6.6% of daily users compared to February to record an average 898,413, but an increase of 53.9% from March 2012. | Mirror.co.uk lost 6.6% of daily users compared to February to record an average 898,413, but an increase of 53.9% from March 2012. |
| Guardian.co.uk dropped 6.5% month-on-month to 4,294,582 daily users, but still achieved record monthly traffic of 78,291,068. | Guardian.co.uk dropped 6.5% month-on-month to 4,294,582 daily users, but still achieved record monthly traffic of 78,291,068. |
| The Sun's network of sites, who are still publishing their traffic figures despite plans for a paywall, fell 5.9% month-on-month to 1,680,273 daily users, though it was up 12.9% year on year. | The Sun's network of sites, who are still publishing their traffic figures despite plans for a paywall, fell 5.9% month-on-month to 1,680,273 daily users, though it was up 12.9% year on year. |
| Mail Online, the UK's most popular newspaper website by some distance, reached 7,193,926 daily users, a fall of 5.4% from February but up 32.9% from March 2012. | Mail Online, the UK's most popular newspaper website by some distance, reached 7,193,926 daily users, a fall of 5.4% from February but up 32.9% from March 2012. |
| Telegraph.co.uk lost 4.6% of daily users from February to March at 2,875,848, though an increase of 19% year on year. | Telegraph.co.uk lost 4.6% of daily users from February to March at 2,875,848, though an increase of 19% year on year. |
| Mail Online | Mail Online |
| Daily average browsers: 7,193,926 | Daily average browsers: 7,193,926 |
| Month-on-month change: -5.38% | Month-on-month change: -5.38% |
| Year-on-year change: +32.87% | Year-on-year change: +32.87% |
| Monthly browsers: 112,588,515 | Monthly browsers: 112,588,515 |
| Month-on-month change: +1.75% | Month-on-month change: +1.75% |
| Year-on-year change: +24.01% | Year-on-year change: +24.01% |
| guardian.co.uk | guardian.co.uk |
| Daily average browsers: 4,294,582 | Daily average browsers: 4,294,582 |
| Month-on-month: -6.46% | Month-on-month: -6.46% |
| Year-on-year: +15.41% | Year-on-year: +15.41% |
| Monthly browsers: 78,291,068 | Monthly browsers: 78,291,068 |
| Month-on-month: +1.10% | Month-on-month: +1.10% |
| Year-on-year: +15.55% | Year-on-year: +15.55% |
| Telegraph.co.uk | Telegraph.co.uk |
| Daily average browsers: 2,875,848 | Daily average browsers: 2,875,848 |
| Month-on-month: -4.62% | Month-on-month: -4.62% |
| Year-on-year: +19% | Year-on-year: +19% |
| Monthly browsers: 55,809,580 | Monthly browsers: 55,809,580 |
| Month-on-month: -2.72% | Month-on-month: -2.72% |
| Year-on-year: +16.72% | Year-on-year: +16.72% |
| Sun.co.uk | Sun.co.uk |
| Daily average browsers: 1,680,273 | Daily average browsers: 1,680,273 |
| Month-on-month: -5.91% | Month-on-month: -5.91% |
| Year-on-year: +12.87% | Year-on-year: +12.87% |
| Monthly browsers: 28,596,036 | Monthly browsers: 28,596,036 |
| Month-on-month: 3.19% | Month-on-month: 3.19% |
| Year-on-year: +15.79% | Year-on-year: +15.79% |
| Independent.co.uk | Independent.co.uk |
| Daily average browsers: 1,221,330 | Daily average browsers: 1,221,330 |
| Month-on-month: +0.41% | Month-on-month: +0.41% |
| Year-on-year: +89.55% | Year-on-year: +89.55% |
| Monthly browsers: 25,236,985 | Monthly browsers: 25,236,985 |
| Month-on-month: +7.22% | Month-on-month: +7.22% |
| Year-on-year: +73.71% | Year-on-year: +73.71% |
| Mirror Group Digital | Mirror Group Digital |
| Daily average browsers: 898,413 | Daily average browsers: 898,413 |
| Month-on-month: -6.56% | Month-on-month: -6.56% |
| Year-on-year: +53.89% | Year-on-year: +53.89% |
| Monthly browsers: 19,363,335 | Monthly browsers: 19,363,335 |
| Month-on-month: +1.10% | Month-on-month: +1.10% |
| Year-on-year: +56.88% | Year-on-year: +56.88% |
| Metro.co.uk | Metro.co.uk |
| Daily average browsers: 320,140 | Daily average browsers: 320,140 |
| Month-on-month: +17.75% | Month-on-month: +17.75% |
| Year-on-year change: -2.33% | Year-on-year change: -2.33% |
| Monthly browsers: 7,801,303 | Monthly browsers: 7,801,303 |
| Month-on-month: +27.37% | Month-on-month: +27.37% |
| Year-on-year: -5.16% | Year-on-year: -5.16% |
| Standard.co.uk | Standard.co.uk |
| Daily average browsers: 183,845 | Daily average browsers: 183,845 |
| Month-on-month change: +1.41% | Month-on-month change: +1.41% |
| Year-on-year: +52.54% | Year-on-year: +52.54% |
| Monthly browsers: 4,262,727 | Monthly browsers: 4,262,727 |
| Month-on-month change: +13.04% | Month-on-month change: +13.04% |
| Year-on-year: +50.19% | Year-on-year: +50.19% |
| • To contact the MediaGuardian news desk email media@guardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication". | • To contact the MediaGuardian news desk email media@guardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication". |
| • To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook | • To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook |
| Our editors' picks for the day's top news and commentary delivered to your inbox each morning. |