This article is from the source 'guardian' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at http://www.guardian.co.uk/media/2013/apr/25/hyundai-pulls-attempted-suicide-advert
The article has changed 3 times. There is an RSS feed of changes available.
| Version 0 | Version 1 |
|---|---|
| Hyundai pulls attempted suicide advert | Hyundai pulls attempted suicide advert |
| (about 17 hours later) | |
| Hyundai has pulled and apologised for a viral advertising campaign that features a man attempting suicide in his garage before being thwarted by one of its model's zero emission engines. | Hyundai has pulled and apologised for a viral advertising campaign that features a man attempting suicide in his garage before being thwarted by one of its model's zero emission engines. |
| The carmaker's campaign, which had been online for about a week and was made by ad agency Innocean, was pulled late on Thursday after provoking widespread criticism. | The carmaker's campaign, which had been online for about a week and was made by ad agency Innocean, was pulled late on Thursday after provoking widespread criticism. |
| Hyundai Motor UK put out a statement via its official Twitter feed: "Hyundai understands that the video has caused offence. We apologise unreservedly. The video has been taken down and will not be used in any of our advertising or marketing." | Hyundai Motor UK put out a statement via its official Twitter feed: "Hyundai understands that the video has caused offence. We apologise unreservedly. The video has been taken down and will not be used in any of our advertising or marketing." |
| The Guardian featured the ad on Thursday in MediaGuardian's online series Ad Break, but took the article down later in the day as it was inappropriate and inconsistent with editorial guidelines on the coverage of suicide. | The Guardian featured the ad on Thursday in MediaGuardian's online series Ad Break, but took the article down later in the day as it was inappropriate and inconsistent with editorial guidelines on the coverage of suicide. |
| A Guardian News & Media spokesperson said: "The Guardian's weekly 'Ad Break' section takes a look at the latest new ads from around the world. However, it was inappropriate to include the Hyundai 'Pipe Job' advert in this round-up and it has now been removed from our website." | A Guardian News & Media spokesperson said: "The Guardian's weekly 'Ad Break' section takes a look at the latest new ads from around the world. However, it was inappropriate to include the Hyundai 'Pipe Job' advert in this round-up and it has now been removed from our website." |