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Contrasting fortunes for Germany's news magazines Contrasting fortunes for Germany's news magazines
(5 months later)
Three of German's weekly news magazines are suffering from sales falls while a fourth, Die Zeit, is bucking the downward trend.Three of German's weekly news magazines are suffering from sales falls while a fourth, Die Zeit, is bucking the downward trend.
Der Spiegel's circulation fell to 883,000 in the first quarter of this year, down from more than 1m in 2009. Stern, once a million-plus seller, is down to about 800,000. And sales of Focus have fallen away too.Der Spiegel's circulation fell to 883,000 in the first quarter of this year, down from more than 1m in 2009. Stern, once a million-plus seller, is down to about 800,000. And sales of Focus have fallen away too.
By contrast, Die Zeit's circulation has risen by 22% since 2002, reaching a record of 520,000 in the first quarter of this year. Both advertising and sales revenue have increased in that period by 74% and 58% respectively, reports the New York Times.By contrast, Die Zeit's circulation has risen by 22% since 2002, reaching a record of 520,000 in the first quarter of this year. Both advertising and sales revenue have increased in that period by 74% and 58% respectively, reports the New York Times.
Why should that be? According to the article, it goes back to the appointment of Giovanni di Lorenzo, a German-Italian, as editor in 2004. Since then the magazine - once known for its grey layout and lengthy analytical, academic articles - has become much more populist, colourful and upbeat.Why should that be? According to the article, it goes back to the appointment of Giovanni di Lorenzo, a German-Italian, as editor in 2004. Since then the magazine - once known for its grey layout and lengthy analytical, academic articles - has become much more populist, colourful and upbeat.
Source: New York TimesSource: New York Times
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