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Facebook profits from mobile advertising | Facebook profits from mobile advertising |
(35 minutes later) | |
Facebook's revenues grew 38% to $1.46bn (£938m) in the first quarter from the same period a year ago, boosted by a jump in advertising revenue, the company has reported. | Facebook's revenues grew 38% to $1.46bn (£938m) in the first quarter from the same period a year ago, boosted by a jump in advertising revenue, the company has reported. |
Advertising revenue was up 43% to $1.25bn, of which 30% came from mobile advertising. | Advertising revenue was up 43% to $1.25bn, of which 30% came from mobile advertising. |
Net profit rose to $219m from $205m a year earlier. | Net profit rose to $219m from $205m a year earlier. |
"We've made a lot of progress in the first few months of the year," said founder Mark Zuckerberg. | "We've made a lot of progress in the first few months of the year," said founder Mark Zuckerberg. |
The social networking site said its monthly active users were up 23% year-on-year to 1.11 billion. | The social networking site said its monthly active users were up 23% year-on-year to 1.11 billion. |
That included 751 million mobile users, a rise of 54% on the year. | That included 751 million mobile users, a rise of 54% on the year. |
The comparative figures from last year were from when Facebook was still a private company. | The comparative figures from last year were from when Facebook was still a private company. |
It went public in May 2012 in a high-profile flotation. | It went public in May 2012 in a high-profile flotation. |
Higher costs | |
Facebook has rolled out new and revamped features and products in recent months. | |
For instance it has overhauled its newsfeed and search feature, and launched Facebook Home, an app for Android phones. | |
The app, which effectively replaces the phone's home screen with a Facebook feed and chat options, has received mixed reviews from users. | |
The increased spending on infrastructure, together with the fact the firm now employs more people than it did a year ago, contributed to a 60% jump in costs and expenses to $1.08bn in the quarter. | |
Its shares were down 1.22% in after hours trading. |