This article is from the source 'guardian' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at http://www.guardian.co.uk/media/2013/may/02/go-compare-jingle-most-played-adverts
The article has changed 3 times. There is an RSS feed of changes available.
| Version 0 | Version 1 |
|---|---|
| Go Compare jingle was most-played music in adverts last year | Go Compare jingle was most-played music in adverts last year |
| (35 minutes later) | |
| The irritating jingle belted out by Go Compare's portly opera singer was the most-played piece of music used in TV and radio ads last year. | |
| The price comparison website's tenor Gio Compario – who implores the public to "Go Compare, Go Compare" insurance online with his annoying, yet memorable, catchphrase – helped drive almost £10m in royalties for UK songwriters from music used in ads in 2012. | The price comparison website's tenor Gio Compario – who implores the public to "Go Compare, Go Compare" insurance online with his annoying, yet memorable, catchphrase – helped drive almost £10m in royalties for UK songwriters from music used in ads in 2012. |
| Go Compare's campaign uses the melody from George M Cohan's 1917 song Over There, which became popular with US armed forces personnel in the first and second world wars. | Go Compare's campaign uses the melody from George M Cohan's 1917 song Over There, which became popular with US armed forces personnel in the first and second world wars. |
| Go Compare's campaign, which earlier this week was named the most complained-about TV advert of last year, pipped rival Confused.com, which has been using Village People's YMCA track in its advertising. | Go Compare's campaign, which earlier this week was named the most complained-about TV advert of last year, pipped rival Confused.com, which has been using Village People's YMCA track in its advertising. |
| "Music's role in TV adverts has always been significant, and under-rated, but its never been more beneficial for songwriters to land that deal," says Dan Neale, head of music at ad agency RKCR. | "Music's role in TV adverts has always been significant, and under-rated, but its never been more beneficial for songwriters to land that deal," says Dan Neale, head of music at ad agency RKCR. |
| Other songs that made the top 10 list include Speech Debelle's Spinnin for Sky, Blur's The Universal for British Gas and Take That's Shine for Morrisons supermarket chain. | Other songs that made the top 10 list include Speech Debelle's Spinnin for Sky, Blur's The Universal for British Gas and Take That's Shine for Morrisons supermarket chain. |
| PRS for Music, the UK's music royalty body, said that royalties from radio ads totalled £1.9m last year, while TV commercials pulled in £8m. | PRS for Music, the UK's music royalty body, said that royalties from radio ads totalled £1.9m last year, while TV commercials pulled in £8m. |
| Synchronisation, or sync, income from music used in ads is becoming an increasingly important revenue stream for artists. | Synchronisation, or sync, income from music used in ads is becoming an increasingly important revenue stream for artists. |
| "Sync is an essential source of income for me so I can keep writing and producing music that makes people listen," said Debelle. | "Sync is an essential source of income for me so I can keep writing and producing music that makes people listen," said Debelle. |
| Neale added that the right piece of music used in the right ad can be career-making for a musician. | Neale added that the right piece of music used in the right ad can be career-making for a musician. |
| "The exposure and reach artists can gain by getting a song in a commercial is a huge benefit as it allows them to cut through the many thousands of acts that the modern audience has access to," he said. "The licence fee and royalties that are generated by the campaign can change a songwriter's career." | "The exposure and reach artists can gain by getting a song in a commercial is a huge benefit as it allows them to cut through the many thousands of acts that the modern audience has access to," he said. "The licence fee and royalties that are generated by the campaign can change a songwriter's career." |
| Retailer John Lewis's Christmas TV campaigns have become a highly-anticipated event, as much for the choice of music as the commercial itself, with last year's effort launching the career of Gabrielle Aplin. | Retailer John Lewis's Christmas TV campaigns have become a highly-anticipated event, as much for the choice of music as the commercial itself, with last year's effort launching the career of Gabrielle Aplin. |
| The track sung by the 20-year old, a cover of Frankie Goes to Hollywood's Power of Love, became a hit and added to the more than 1m in music sales of covers that John Lewis has used in its TV ads since 2009. | The track sung by the 20-year old, a cover of Frankie Goes to Hollywood's Power of Love, became a hit and added to the more than 1m in music sales of covers that John Lewis has used in its TV ads since 2009. |
| John Lewis has provided the launch pad for hits, including Fyfe Dangerfield's cover of She's Always A Woman, Ellie Goulding's cover of Elton John's Your Song and Taken by Trees cover of Sweet Child O'Mine. | John Lewis has provided the launch pad for hits, including Fyfe Dangerfield's cover of She's Always A Woman, Ellie Goulding's cover of Elton John's Your Song and Taken by Trees cover of Sweet Child O'Mine. |
| John Lewis's advertising is handled by agency adam&eveDDB. | John Lewis's advertising is handled by agency adam&eveDDB. |
| Top 20 most-played songs in adverts | Top 20 most-played songs in adverts |
| • To contact the MediaGuardian news desk email media@guardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication". | • To contact the MediaGuardian news desk email media@guardian.co.uk or phone 020 3353 3857. For all other inquiries please call the main Guardian switchboard on 020 3353 2000. If you are writing a comment for publication, please mark clearly "for publication". |
| • To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook. | • To get the latest media news to your desktop or mobile, follow MediaGuardian on Twitter and Facebook. |