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Brian Cox urges BBC to do more to educate viewers | Brian Cox urges BBC to do more to educate viewers |
(5 months later) | |
TV bosses are failing to take their responsibility to educate viewers seriously enough, Professor Brian Cox has warned. | TV bosses are failing to take their responsibility to educate viewers seriously enough, Professor Brian Cox has warned. |
The particle physicist and broadcaster said the BBC should make more TV shows that educate viewers, rather than seek simply to entertain them. | The particle physicist and broadcaster said the BBC should make more TV shows that educate viewers, rather than seek simply to entertain them. |
While also taking a swipe at reality shows, he told the Radio Times: "The director general of the BBC has a tremendous opportunity to shape TV. If I had that job, I'd tell them: this is not just about entertainment. | While also taking a swipe at reality shows, he told the Radio Times: "The director general of the BBC has a tremendous opportunity to shape TV. If I had that job, I'd tell them: this is not just about entertainment. |
"I'd get a flag with 'education' written on it and plant it in the sand. Television is the most powerful way of getting ideas across. Often, it doesn't take its responsibilities seriously." | "I'd get a flag with 'education' written on it and plant it in the sand. Television is the most powerful way of getting ideas across. Often, it doesn't take its responsibilities seriously." |
Asked which shows would not stand the test of time, he added: "We have had enough of talent shows. I don't want my kids exposed to them and get it into their minds there's a shortcut to riches. I want them to go to university and work hard for everything they get." | Asked which shows would not stand the test of time, he added: "We have had enough of talent shows. I don't want my kids exposed to them and get it into their minds there's a shortcut to riches. I want them to go to university and work hard for everything they get." |
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