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You can find the current article at its original source at http://www.guardian.co.uk/media/2013/may/09/ad-break-vw-vodafone-mcdonalds-lexus
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| Version 0 | Version 1 |
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| Ad break: VW, Vodafone, McDonald's and Lexus | Ad break: VW, Vodafone, McDonald's and Lexus |
| (5 months later) | |
| VW: 'Baby' (00:03) - UK | VW: 'Baby' (00:03) - UK |
| VW have cleverly opted to draw attention to a very positive attribute – the car's ability to save you money – by presenting it in a negative way – it'll disturb the baby you're coaxing to sleep when you come to a complete halt. Beautiful performances from a wonderfully weary-looking dad and a gifted baby ensure that parents everywhere will find this truthful and charming. Agency: adam&eveDDB Director: James Rouse | VW have cleverly opted to draw attention to a very positive attribute – the car's ability to save you money – by presenting it in a negative way – it'll disturb the baby you're coaxing to sleep when you come to a complete halt. Beautiful performances from a wonderfully weary-looking dad and a gifted baby ensure that parents everywhere will find this truthful and charming. Agency: adam&eveDDB Director: James Rouse |
| Powerful Yoghurt: 'Cattleman' (01:26) - US | Powerful Yoghurt: 'Cattleman' (01:26) - US |
| This is one of those strange pieces of advertising that's impossible to ignore. Shot like a Benny Hill sketch from about 1981, it's perfectly equipped to provoke open-jawed amazement and with advertising flying at us from all directions, sometimes this is exactly what's needed to grab our attention. Director: Javier Lourenço Editor: Diego Panich | This is one of those strange pieces of advertising that's impossible to ignore. Shot like a Benny Hill sketch from about 1981, it's perfectly equipped to provoke open-jawed amazement and with advertising flying at us from all directions, sometimes this is exactly what's needed to grab our attention. Director: Javier Lourenço Editor: Diego Panich |
| Lexus: 'Steps' (01:49) - UK | Lexus: 'Steps' (01:49) - UK |
| Sometimes a magic trick is even more magical when you can see behind the curtain, and that's very much the case here. Normally, you'd expect the immensely clever post-production team to erase the small cluster of people controlling the giant figure as it negotiates an urban landscape, but in this instance they were asked to let us see them. This would still be fairly slick if they'd painted out the operators but leaving them in makes it unexpectedly beautiful. Agency: CHI&Partners Director: Daniel Kleinman | Sometimes a magic trick is even more magical when you can see behind the curtain, and that's very much the case here. Normally, you'd expect the immensely clever post-production team to erase the small cluster of people controlling the giant figure as it negotiates an urban landscape, but in this instance they were asked to let us see them. This would still be fairly slick if they'd painted out the operators but leaving them in makes it unexpectedly beautiful. Agency: CHI&Partners Director: Daniel Kleinman |
| McDonald's: 'The Last French Fry' (03:23) - Ukraine | McDonald's: 'The Last French Fry' (03:23) - Ukraine |
| In this eye-catching Ukrainian commercial, the hero looks like a cross between an intellectual student from the early-Soviet era and Harry Potter. He forges a strange kinship with a fish in the park where he enjoys eating a McDonald's – but when he decides it's finally time to share a chip with his aquatic pal, his plan is undone by a greedy bird. Agency: DDB Ukraine Director: Ivan Sautkin | In this eye-catching Ukrainian commercial, the hero looks like a cross between an intellectual student from the early-Soviet era and Harry Potter. He forges a strange kinship with a fish in the park where he enjoys eating a McDonald's – but when he decides it's finally time to share a chip with his aquatic pal, his plan is undone by a greedy bird. Agency: DDB Ukraine Director: Ivan Sautkin |
| Vodafone: 'The Wait' (04:24) - Ireland | Vodafone: 'The Wait' (04:24) - Ireland |
| Teenage girls linked by sororial solidarity await a phone call that one of their number is hoping will be the start of a beautiful relationship. Rather cruelly, Vodafone Ireland is able to guarantee that if the call doesn't come, it isn't because of its network. It's a great way to draw attention to a claim about their service that the target audience genuinely cares about. Agency: Grey London Director: Sara Dunlop | Teenage girls linked by sororial solidarity await a phone call that one of their number is hoping will be the start of a beautiful relationship. Rather cruelly, Vodafone Ireland is able to guarantee that if the call doesn't come, it isn't because of its network. It's a great way to draw attention to a claim about their service that the target audience genuinely cares about. Agency: Grey London Director: Sara Dunlop |
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