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Easy Living closes print edition Easy Living closes print edition
(5 months later)
Women's lifestyle title Easy Living is the latest consumer magazine to close its print edition and go online-only.Women's lifestyle title Easy Living is the latest consumer magazine to close its print edition and go online-only.
Easy Living's publisher, Condé Nast, announced on Thursday that it would "suspend publication" of the eight-year-old title due to challenging newsstand conditions. The move will put 30 jobs at risk.Easy Living's publisher, Condé Nast, announced on Thursday that it would "suspend publication" of the eight-year-old title due to challenging newsstand conditions. The move will put 30 jobs at risk.
The title is one of the better-performing in the struggling women's lifestyle sector, with average sales down from a peak of 200,000 in 2007 to 150,000 in March.The title is one of the better-performing in the struggling women's lifestyle sector, with average sales down from a peak of 200,000 in 2007 to 150,000 in March.
Nicholas Coleridge, the managing director of Condé Nast UK, said: "It is a sad decision to have to take, but we see few encouraging signs in this part of the market, with challenges at the newsstand and an increasing reliance in the sector on multi-bagged offerings.Nicholas Coleridge, the managing director of Condé Nast UK, said: "It is a sad decision to have to take, but we see few encouraging signs in this part of the market, with challenges at the newsstand and an increasing reliance in the sector on multi-bagged offerings.
"Easy Living's print edition has a significant loyal fan base and subscriber base whom we will be reluctant to disappoint, and a particularly talented editorial and publishing staff. However, our digital reach far outweighs that of print, and Easy Living is thriving online.""Easy Living's print edition has a significant loyal fan base and subscriber base whom we will be reluctant to disappoint, and a particularly talented editorial and publishing staff. However, our digital reach far outweighs that of print, and Easy Living is thriving online."
Heavily discounted subscriptions accounted for more than a third of Easy Living's 150,000 average circulation in March, according to the latest Audit Bureau of Circulations figures. Only 30,330 copies were bought at the newsstand at its £3.70 cover price.Heavily discounted subscriptions accounted for more than a third of Easy Living's 150,000 average circulation in March, according to the latest Audit Bureau of Circulations figures. Only 30,330 copies were bought at the newsstand at its £3.70 cover price.
Easy Living becomes the third magazine in as many weeks to shed its print edition, following Auto Trader going online-only and the closure of More.Easy Living becomes the third magazine in as many weeks to shed its print edition, following Auto Trader going online-only and the closure of More.
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