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Superdry praises team for sales boost | Superdry praises team for sales boost |
(5 months later) | |
Superdry, the British fashion label favoured by celebrities including David Beckham and Nicole Scherzinger, has had a boost in sales thanks to its new management team, according to its chief executive, Julian Dunkerton. | Superdry, the British fashion label favoured by celebrities including David Beckham and Nicole Scherzinger, has had a boost in sales thanks to its new management team, according to its chief executive, Julian Dunkerton. |
Full-year like-for-like sales at the group behind Superdry were up 14.7% to £360m, helped by sales in the 13 weeks to April that rose 15.3% to £86.8m, compared with a year earlier. However, these figures fell below analysts' expectations. | Full-year like-for-like sales at the group behind Superdry were up 14.7% to £360m, helped by sales in the 13 weeks to April that rose 15.3% to £86.8m, compared with a year earlier. However, these figures fell below analysts' expectations. |
The firm is planning further expansion in the UK and abroad, having opened five stores in France, Spain, Denmark, India and Lebanon. Up to 100,000-sq-ft of new space is set to open next year. | The firm is planning further expansion in the UK and abroad, having opened five stores in France, Spain, Denmark, India and Lebanon. Up to 100,000-sq-ft of new space is set to open next year. |
Dunkerton said the boost was partly due to boardroom changes, including the hiring of Susanne Given as chief operating officer, and retail head Claire Arksey. | Dunkerton said the boost was partly due to boardroom changes, including the hiring of Susanne Given as chief operating officer, and retail head Claire Arksey. |
He added: "The changes are palpable. Our business is very product-based and if you keep improving and getting better the public will come with you. We've got a new head of women's wear that we'll be announcing shortly and we're in the latter stages of getting a new international director." | He added: "The changes are palpable. Our business is very product-based and if you keep improving and getting better the public will come with you. We've got a new head of women's wear that we'll be announcing shortly and we're in the latter stages of getting a new international director." |
He said full-year pre-tax profits were in line with expectations of £49.5m to £53m. | He said full-year pre-tax profits were in line with expectations of £49.5m to £53m. |
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