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| BBC director general's email on the Digital Media Initiative: full text | BBC director general's email on the Digital Media Initiative: full text |
| (4 months later) | |
| From: Tony Hall | From: Tony Hall |
| Sent: 24 May 2013 11:01 | Sent: 24 May 2013 11:01 |
| Subject: Digital Media Initiative (DMI) | Subject: Digital Media Initiative (DMI) |
| This email is going to everyone | This email is going to everyone |
| Dear all, | Dear all, |
| Following a review of the Digital Media Initiative (DMI), we have decided to stop the project in its current form. Since 2010, we will have spent £98.4m on DMI. Today's decision means that we are writing-off all of the assets related to this project. That's a prudent thing to do. | Following a review of the Digital Media Initiative (DMI), we have decided to stop the project in its current form. Since 2010, we will have spent £98.4m on DMI. Today's decision means that we are writing-off all of the assets related to this project. That's a prudent thing to do. |
| We believe it is better to close it now rather than waste more money trying to develop it further. | We believe it is better to close it now rather than waste more money trying to develop it further. |
| DMI was an ambitious project when we launched it in 2008. The intention was to build new digital production tools to allow teams to develop, create, share and manage content digitally from their desktop as well as retrieve archive footage direct from the BBC's vast archive at Perivale. | DMI was an ambitious project when we launched it in 2008. The intention was to build new digital production tools to allow teams to develop, create, share and manage content digitally from their desktop as well as retrieve archive footage direct from the BBC's vast archive at Perivale. |
| After we brought the project back in-house from Siemens, we relaunched it in 2010 and rolled out the first parts across the BBC in 2012, including the Fabric Archive Database. But DMI has continued to face challenges. It's struggled to keep pace with new developments and requirements both within the BBC and the wider broadcasting industry. There are now standard off-the-shelf products that provide the kind of digital production tools that simply didn't exist five years ago. | After we brought the project back in-house from Siemens, we relaunched it in 2010 and rolled out the first parts across the BBC in 2012, including the Fabric Archive Database. But DMI has continued to face challenges. It's struggled to keep pace with new developments and requirements both within the BBC and the wider broadcasting industry. There are now standard off-the-shelf products that provide the kind of digital production tools that simply didn't exist five years ago. |
| The need to produce content digitally hasn't gone away. We will continue to work on ways to move, store, find and retrieve media from a central, digital archive at the BBC. The existing Fabric Archive database will also continue to be used across the BBC. However, we will stop developing our own in-house production tools, and instead use the industry-standard production systems that are now available. | The need to produce content digitally hasn't gone away. We will continue to work on ways to move, store, find and retrieve media from a central, digital archive at the BBC. The existing Fabric Archive database will also continue to be used across the BBC. However, we will stop developing our own in-house production tools, and instead use the industry-standard production systems that are now available. |
| As the Olympics, W1 and North migrations showed, the BBC can deliver major technology projects superbly. But sometimes it's important to call time on a project if it's proving too challenging and, more importantly, too costly to get it right. | As the Olympics, W1 and North migrations showed, the BBC can deliver major technology projects superbly. But sometimes it's important to call time on a project if it's proving too challenging and, more importantly, too costly to get it right. |
| Projects of this scale are not without risk and we are not alone in suffering from problems delivering them. But we have a responsibility to spend licence fee payers money as if it was our own and I'm sorry to say we did not do that here. We will now work with the trust on a full review of what went wrong. | Projects of this scale are not without risk and we are not alone in suffering from problems delivering them. But we have a responsibility to spend licence fee payers money as if it was our own and I'm sorry to say we did not do that here. We will now work with the trust on a full review of what went wrong. |
| We will be looking into what has happened and will take appropriate action, disciplinary or otherwise. The immediate situation has been brought under control and we have put appropriate safeguards in place around major projects so that this can never happen again. Our intention is to draw a line under DMI, make sure we learn from it, and ensure BBC Technology, Distribution and Archive is explicitly focussed on providing you with the best systems and products available to help you make programmes. | We will be looking into what has happened and will take appropriate action, disciplinary or otherwise. The immediate situation has been brought under control and we have put appropriate safeguards in place around major projects so that this can never happen again. Our intention is to draw a line under DMI, make sure we learn from it, and ensure BBC Technology, Distribution and Archive is explicitly focussed on providing you with the best systems and products available to help you make programmes. |
| Best wishes, | Best wishes, |
| Tony | Tony |
| Tony Hall | Tony Hall |
| Director-General | Director-General |
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