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| British art to take over billboards in plan to make UK world's largest gallery | British art to take over billboards in plan to make UK world's largest gallery |
| (about 2 hours later) | |
| Thousands of poster and billboard sites are to be given over to the best of British art for two weeks this summer, so instead of the usual car or ice cream adverts we might see a stunning Constable or Hockney or Hepworth. | Thousands of poster and billboard sites are to be given over to the best of British art for two weeks this summer, so instead of the usual car or ice cream adverts we might see a stunning Constable or Hockney or Hepworth. |
| Or even slightly more challenging work such as Helen Chadwick's Piss Flowers, a work enthusiastically nominated on Friday by the artist Bob and Roberta Smith who gave his backing to a project which intends to make the UK the "world's largest art gallery". | Or even slightly more challenging work such as Helen Chadwick's Piss Flowers, a work enthusiastically nominated on Friday by the artist Bob and Roberta Smith who gave his backing to a project which intends to make the UK the "world's largest art gallery". |
| The plan is called Art Everywhere and will involve 50 of the nation's favourite artworks being reproduced on at least 15,000 poster sites across the UK. The public will vote for what they want to see from a longlist of 100. | The plan is called Art Everywhere and will involve 50 of the nation's favourite artworks being reproduced on at least 15,000 poster sites across the UK. The public will vote for what they want to see from a longlist of 100. |
| It is the brainchild of Richard Reed, the co-founder of Innocent Drinks, who had the idea when he saw a picture on a poster when walking down Goldhawk Road in London. "It wasn't titled and it didn't have a logo and I never knew why it was there but it was a beautiful thing and I would stop for about 30 seconds – it just put some bounce into my step, it brightened my commute to work." | It is the brainchild of Richard Reed, the co-founder of Innocent Drinks, who had the idea when he saw a picture on a poster when walking down Goldhawk Road in London. "It wasn't titled and it didn't have a logo and I never knew why it was there but it was a beautiful thing and I would stop for about 30 seconds – it just put some bounce into my step, it brightened my commute to work." |
| A light went on in his head and he approached the poster industry, which agreed to donate the sites between 10 and 25 August. Also on board are the Art Fund, the Tate and many artists. | A light went on in his head and he approached the poster industry, which agreed to donate the sites between 10 and 25 August. Also on board are the Art Fund, the Tate and many artists. |
| "I've been in many projects in my career but I haven't been involved in something as pure and simple and positive as this," said Reed. | "I've been in many projects in my career but I haven't been involved in something as pure and simple and positive as this," said Reed. |
| "Our vision is that this summer we literally want to flood the streets of the UK with the greatest art that this country has ever produced – it has got no agenda beyond that. It is about putting wonderful, beautiful things in as many places as possible to be seen by as many people as possible." | "Our vision is that this summer we literally want to flood the streets of the UK with the greatest art that this country has ever produced – it has got no agenda beyond that. It is about putting wonderful, beautiful things in as many places as possible to be seen by as many people as possible." |
| There will be costs, of course, not least the paper and printing, and members of the public will be asked to become patrons of the exhibition through a crowdfunding initiative on the Art Everywhere website. If people donate £15 or more they will get a limited edition art T-shirt or bag by Smith. | There will be costs, of course, not least the paper and printing, and members of the public will be asked to become patrons of the exhibition through a crowdfunding initiative on the Art Everywhere website. If people donate £15 or more they will get a limited edition art T-shirt or bag by Smith. |
| The project is about getting people to simply enjoy art and Reed said he hoped it might inspire people to go to a gallery. | The project is about getting people to simply enjoy art and Reed said he hoped it might inspire people to go to a gallery. |
| Smith said he hoped it would inspire children to choose art as a subject or go to art school. | Smith said he hoped it would inspire children to choose art as a subject or go to art school. |
| The list of 100 was drawn up by a committee whose members came in with their own lists of 50 artworks. They were from medieval to modern day, the only criteria being that they were British and publicly owned. | The list of 100 was drawn up by a committee whose members came in with their own lists of 50 artworks. They were from medieval to modern day, the only criteria being that they were British and publicly owned. |
| Smith was on the committee and on Friday revealed that some of his favourites would be works by Chadwick, Phyllida Barlow, Liz Arnold and Barbara Hepworth. The longlist will be revealed on 21 June. |