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| Version 0 | Version 1 |
|---|---|
| Cannes Lions classics: humour in advertising | Cannes Lions classics: humour in advertising |
| (4 months later) | |
| John Smith's: 'Monsters' (00:03) – UK | John Smith's: 'Monsters' (00:03) – UK |
| Gold winner in 2003 | Gold winner in 2003 |
| Peter Kay was one of the country's most popular standup comedians and a couple of years into Phoenix Nights when he made a series of ads for John Smith's bitter including this much-loved commercial which has him trying to comfort a worried child over the phone. Agency: TBWA London Director: Daniel Kleinman | Peter Kay was one of the country's most popular standup comedians and a couple of years into Phoenix Nights when he made a series of ads for John Smith's bitter including this much-loved commercial which has him trying to comfort a worried child over the phone. Agency: TBWA London Director: Daniel Kleinman |
| John West: 'Bear' (00:48) – UK | John West: 'Bear' (00:48) – UK |
| Gold winner in 2001 | Gold winner in 2001 |
| Who can resist a grizzly bear doing the Ali shuffle? This ad not only topped a list of the funniest commercials of all time compiled by advertising industry magazine Campaign in 2008, it managed the same feat when US journal Adweek made its own list in 2010 so it's an obvious choice for this compilation too. Agency: Leo Burnett Director: Daniel Kleinman | Who can resist a grizzly bear doing the Ali shuffle? This ad not only topped a list of the funniest commercials of all time compiled by advertising industry magazine Campaign in 2008, it managed the same feat when US journal Adweek made its own list in 2010 so it's an obvious choice for this compilation too. Agency: Leo Burnett Director: Daniel Kleinman |
| Canal Plus: 'Closet' (01:23) – France | Canal Plus: 'Closet' (01:23) – France |
| Gold winner in 2010 | Gold winner in 2010 |
| If you haven't seen this ad before then you're in for a treat. The all-action sequence at the start doesn't suggest for one minute that it could be leading towards one of the best punchlines you'll ever see in a commercial ... but it is. Agency: BETC (Paris) Director: Matthijs van Heijningen | If you haven't seen this ad before then you're in for a treat. The all-action sequence at the start doesn't suggest for one minute that it could be leading towards one of the best punchlines you'll ever see in a commercial ... but it is. Agency: BETC (Paris) Director: Matthijs van Heijningen |
| Orange: 'Snoop Dogg' (02:39) – UK | Orange: 'Snoop Dogg' (02:39) – UK |
| Shortlisted in 2008 | Shortlisted in 2008 |
| This is a campaign that was so consistently funny that it would have been possible to choose almost any commercial from it but we opted for the ad featuring Snoop Dogg because of the sheer number of gags. The rap star proved an adept comedy performer alongside campaign regulars Brennan Brown and Steve Furst as they battle it out in the recording studio. Agency: Mother London Director: Bryan Buckley | This is a campaign that was so consistently funny that it would have been possible to choose almost any commercial from it but we opted for the ad featuring Snoop Dogg because of the sheer number of gags. The rap star proved an adept comedy performer alongside campaign regulars Brennan Brown and Steve Furst as they battle it out in the recording studio. Agency: Mother London Director: Bryan Buckley |
| Old Spice: 'The Man Your Man Could Smell Like' (03:47) – US | Old Spice: 'The Man Your Man Could Smell Like' (03:47) – US |
| Grand Prix winner in 2010 | Grand Prix winner in 2010 |
| Isaiah Mustafa was a minor US football player before embarking on a pretty fruitless acting career and then Old Spice happened and his life was transformed overnight. He became one of the most recognised faces on US television and the commercial won the Grand Prix at Cannes – widely considered to be the industry's biggest accolade. Agency: Wieden+Kennedy (Portland) Director: Tom Kuntz | Isaiah Mustafa was a minor US football player before embarking on a pretty fruitless acting career and then Old Spice happened and his life was transformed overnight. He became one of the most recognised faces on US television and the commercial won the Grand Prix at Cannes – widely considered to be the industry's biggest accolade. Agency: Wieden+Kennedy (Portland) Director: Tom Kuntz |
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