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Yahoo to broadcast Sky News morning show across website network Yahoo to broadcast Sky News morning show across website network
(4 months later)
Yahoo has struck a deal with Sky News to broadcast Sunrise, its flagship morning news show presented by Eamonn Holmes and Charlotte Hawkins, and three new video series across its network of websites in 177 countries.Yahoo has struck a deal with Sky News to broadcast Sunrise, its flagship morning news show presented by Eamonn Holmes and Charlotte Hawkins, and three new video series across its network of websites in 177 countries.
Under the deal, an online hub will be developed for Sunrise, which will be hosted at Yahoo News UK, and there will also be three original co-commissioned series covering politics, technology and business.Under the deal, an online hub will be developed for Sunrise, which will be hosted at Yahoo News UK, and there will also be three original co-commissioned series covering politics, technology and business.
Current affairs debate Thinking Aloud will be hosted by Joey Jones; Loose Change, a personal finance programme, will by presented by Poppy Trowbridge and Ursula Errington; and the third commission is The Lab, a series of short films on bright young UK inventors.Current affairs debate Thinking Aloud will be hosted by Joey Jones; Loose Change, a personal finance programme, will by presented by Poppy Trowbridge and Ursula Errington; and the third commission is The Lab, a series of short films on bright young UK inventors.
In addition, Yahoo will gain access to Sky News's live feed during breaking news events.In addition, Yahoo will gain access to Sky News's live feed during breaking news events.
"We are always looking for innovative and exciting ways to bring Sky News content to viewers across all platforms," said the Sky News chief operating officer, Nick Herm. "Partnering with Yahoo is a fantastic way to highlight our unique coverage and programmes to new and existing audiences.""We are always looking for innovative and exciting ways to bring Sky News content to viewers across all platforms," said the Sky News chief operating officer, Nick Herm. "Partnering with Yahoo is a fantastic way to highlight our unique coverage and programmes to new and existing audiences."
Yahoo's other major news content deal is with broadcaster ABC in the US, which it struck in October 2011. The website giant's only other major content deal with a broadcaster in the UK is with Eurosport, but that deal does not involve repurposed TV content.Yahoo's other major news content deal is with broadcaster ABC in the US, which it struck in October 2011. The website giant's only other major content deal with a broadcaster in the UK is with Eurosport, but that deal does not involve repurposed TV content.
"Thanks to data driven audience insight, we know the topics that our users are most interested in," said Jean-Christophe Conti, Yahoo's vice-president and head of partnerships Europe, Middle East and Africa regions. "Yahoo supplies the cross-device platform and personalisation technology to ensure that Sky's quality content is delivered to new and existing audiences in the most relevant way.""Thanks to data driven audience insight, we know the topics that our users are most interested in," said Jean-Christophe Conti, Yahoo's vice-president and head of partnerships Europe, Middle East and Africa regions. "Yahoo supplies the cross-device platform and personalisation technology to ensure that Sky's quality content is delivered to new and existing audiences in the most relevant way."
Sky News has an existing deal with Yahoo, but it is much more limited in scope and covers just Sky News stories.Sky News has an existing deal with Yahoo, but it is much more limited in scope and covers just Sky News stories.
Sky News has a number of other content deals – although Yahoo is the only one that will be a co-branded partnership – with companies including Heathrow Express, Facebook, outdoor billboard firm JC Decaux and the VeriFone digital network in London taxis.Sky News has a number of other content deals – although Yahoo is the only one that will be a co-branded partnership – with companies including Heathrow Express, Facebook, outdoor billboard firm JC Decaux and the VeriFone digital network in London taxis.
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