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| Version 0 | Version 1 |
|---|---|
| Cannes Lions: Five controversial TV and internet ads | Cannes Lions: Five controversial TV and internet ads |
| (4 months later) | |
| Zazoo: 'Little Boy' (starts at 00:03) - Belgium | Zazoo: 'Little Boy' (starts at 00:03) - Belgium |
| Silver award in 2003 | Silver award in 2003 |
| Deemed acceptable in Belgium, this extremely funny commercial using a child's tantrum to remind a father that he should have used a condom was judged too edgy to be shown in the US Agency: Duval Guillaume (Antwerp) Director: Frank Devos | Deemed acceptable in Belgium, this extremely funny commercial using a child's tantrum to remind a father that he should have used a condom was judged too edgy to be shown in the US Agency: Duval Guillaume (Antwerp) Director: Frank Devos |
| VW Diesel: 'Bollocks' (starts at 00:54) - UK | VW Diesel: 'Bollocks' (starts at 00:54) - UK |
| Silver award in 2003 | Silver award in 2003 |
| Concerns about copycat behaviour made this viral unsuitable for television but VW were happy to use it online. As shock tactics go, it's pretty mild but director Jackie Oudney nonetheless felt the need to let everyone know that the young actress was asked to say "Pollock's" – as in "this painting is one of Pollock's finest" - rather than "bollocks" as the script required. Agency: BMP DDB Director: Jackie Oudney | Concerns about copycat behaviour made this viral unsuitable for television but VW were happy to use it online. As shock tactics go, it's pretty mild but director Jackie Oudney nonetheless felt the need to let everyone know that the young actress was asked to say "Pollock's" – as in "this painting is one of Pollock's finest" - rather than "bollocks" as the script required. Agency: BMP DDB Director: Jackie Oudney |
| Tango: 'Pipes' (starts at 01:38) - UK | Tango: 'Pipes' (starts at 01:38) - UK |
| Silver award in 2005 | Silver award in 2005 |
| Surprisingly, the famous ad featuring a giant orange man slapping the face of an unsuspecting Tango drinker didn't win an award at Cannes so – even though it was banned from television and would have been a perfect fit for this compilation – we've included a later commercial for the same brand that also had to be withdrawn. In both cases, it was concerns about copycat behaviour that prompted the ban. Agency: Clemmow Hornby Inge Director: Ulf Johanssen | Surprisingly, the famous ad featuring a giant orange man slapping the face of an unsuspecting Tango drinker didn't win an award at Cannes so – even though it was banned from television and would have been a perfect fit for this compilation – we've included a later commercial for the same brand that also had to be withdrawn. In both cases, it was concerns about copycat behaviour that prompted the ban. Agency: Clemmow Hornby Inge Director: Ulf Johanssen |
| Microsoft Xbox: 'Champagne' (starts at 02:12) - UK | Microsoft Xbox: 'Champagne' (starts at 02:12) - UK |
| Gold award in 2002 | Gold award in 2002 |
| The first of two Gold winners in this compilation is a commercial for Microsoft's Xbox that shows a baby popping out of his mother like a champagne cork and hurtling rapidly through life before being unceremoniously dumped in a grave. It was banned when the UK's Independent Television Commission decided it was particularly offensive to recently bereaved viewers. Agency: Bartle Bogle Hegarty Director: Daniel Kleinman | The first of two Gold winners in this compilation is a commercial for Microsoft's Xbox that shows a baby popping out of his mother like a champagne cork and hurtling rapidly through life before being unceremoniously dumped in a grave. It was banned when the UK's Independent Television Commission decided it was particularly offensive to recently bereaved viewers. Agency: Bartle Bogle Hegarty Director: Daniel Kleinman |
| Braathens: 'Naked Lunch' (starts at 03:01) - Norway | Braathens: 'Naked Lunch' (starts at 03:01) - Norway |
| Gold award in 1993 | Gold award in 1993 |
| This risqué classic from Norway is now 20 years old but it's still hard to imagine our regulators allowing this much naked flesh on British TV screens during a commercial break. Agency: Leo Burnett Oslo Director: Johan Gulbranson | This risqué classic from Norway is now 20 years old but it's still hard to imagine our regulators allowing this much naked flesh on British TV screens during a commercial break. Agency: Leo Burnett Oslo Director: Johan Gulbranson |
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