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| Facebook adds video clips to Instagram app | |
| (35 minutes later) | |
| Users of Facebook's photo-sharing app, Instagram, will now be able to take videos as well as still photographs, the social network has announced. | Users of Facebook's photo-sharing app, Instagram, will now be able to take videos as well as still photographs, the social network has announced. |
| In a press conference, Instagram's chief executive Kevin Systrom said the app would allow them to make clips lasting between three and 15 seconds. | In a press conference, Instagram's chief executive Kevin Systrom said the app would allow them to make clips lasting between three and 15 seconds. |
| Users will also be able to add the distinctive filters that epitomise Instagram photographs. | Users will also be able to add the distinctive filters that epitomise Instagram photographs. |
| The app will vie with Twitter's Vine, which also lets users share video. | The app will vie with Twitter's Vine, which also lets users share video. |
| The Instagram update will allow iPhone and Android users to record and stitch together their clips to form a "collage", which can then have one of 13 customisable filters applied to them. These can make the clips black-and-white, add a blur-effect or otherwise alter the footage. | The Instagram update will allow iPhone and Android users to record and stitch together their clips to form a "collage", which can then have one of 13 customisable filters applied to them. These can make the clips black-and-white, add a blur-effect or otherwise alter the footage. |
| In addition, iPhone users are offered a "cinema" facility, which stabilises the clips to counteract camera shake. | In addition, iPhone users are offered a "cinema" facility, which stabilises the clips to counteract camera shake. |
| Unlike Vine's six-second clip service, Instagram's videos do not loop, and users can choose their thumbnail images. | Unlike Vine's six-second clip service, Instagram's videos do not loop, and users can choose their thumbnail images. |
| Rivalling YouTube | Rivalling YouTube |
| Facebook acquired Instagram last year for more than $700m (£450m). | Facebook acquired Instagram last year for more than $700m (£450m). |
| Mr Systrom said the service was currently used by 130 million people a month and that 16 billion photos had been shared on it. | Mr Systrom said the service was currently used by 130 million people a month and that 16 billion photos had been shared on it. |
| In May, market analysts at comScore said Facebook was now also the second biggest US online video site, beaten only by YouTube. | In May, market analysts at comScore said Facebook was now also the second biggest US online video site, beaten only by YouTube. |
| "Mobile and video are going to be key to Facebook going forward," said Ovum analyst Eden Zoller. | "Mobile and video are going to be key to Facebook going forward," said Ovum analyst Eden Zoller. |
| "Launching video for Instagram is a logical next step. The only surprising thing is that it didn't do it sooner." | "Launching video for Instagram is a logical next step. The only surprising thing is that it didn't do it sooner." |
| But, she added, Facebook would be under close scrutiny. | But, she added, Facebook would be under close scrutiny. |
| "It has had some launches recently, like Facebook Home, that have been done with great fanfare but don't seem to have made a huge impact. Whatever it does with video, it will have to do well." | "It has had some launches recently, like Facebook Home, that have been done with great fanfare but don't seem to have made a huge impact. Whatever it does with video, it will have to do well." |
| Brian Blau, an analyst at tech consultants Gartner, noted that Instagram was not the first to offer video filters, but predicted the facility would prove popular. | Brian Blau, an analyst at tech consultants Gartner, noted that Instagram was not the first to offer video filters, but predicted the facility would prove popular. |
| "The question will be: Are filters enough?" he added. | "The question will be: Are filters enough?" he added. |
| "I don't necessarily think so. There are other elements to post-production, such as adding titles or improving lighting, that may be more useful." | "I don't necessarily think so. There are other elements to post-production, such as adding titles or improving lighting, that may be more useful." |