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News International changes name to News UK News International changes name to News UK
(35 minutes later)
News International, the media company behind newspapers including the Times and the Sun, has changed its name to News UK.News International, the media company behind newspapers including the Times and the Sun, has changed its name to News UK.
The rebranding comes as part of a broader revamp of the company, owned by Rupert Murdoch, following the phone-hacking scandal.The rebranding comes as part of a broader revamp of the company, owned by Rupert Murdoch, following the phone-hacking scandal.
The company has recently announced editorial changes at both the Times and the Sun.The company has recently announced editorial changes at both the Times and the Sun.
It was forced to close its News of the World title in 2011.It was forced to close its News of the World title in 2011.
Former News International chief executive Rebekah Brooks is among those facing charges over the hacking scandal.Former News International chief executive Rebekah Brooks is among those facing charges over the hacking scandal.
The BBC's media correspondent, David Sillito, says the new name is an attempt at "brand decontamination" following months of negative headlines surrounding the News International brand.The BBC's media correspondent, David Sillito, says the new name is an attempt at "brand decontamination" following months of negative headlines surrounding the News International brand.
In an announcement on its rebranded website, News UK said the new name and logo are "designed to convey a more coherent and logical identity for the new parent company across the globe".
Parent company News Corp will be listed on the Nasdaq stock exchange from Friday as a separate publishing and newspaper business.
It is being separated from the more profitable entertainment business, under the name 21st Century Fox.
News UK said the change followed "fundamental changes of governance and personnel that have taken place to address the problems of the recent past".
"New policies and procedures are in place across the company, its main titles are all under new leadership and the executive team has been transformed," the company said.