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News International changes name to News UK | News International changes name to News UK |
(35 minutes later) | |
News International, the media company behind newspapers including the Times and the Sun, has changed its name to News UK. | News International, the media company behind newspapers including the Times and the Sun, has changed its name to News UK. |
The rebranding comes as part of a broader revamp of the company, owned by Rupert Murdoch, following the phone-hacking scandal. | The rebranding comes as part of a broader revamp of the company, owned by Rupert Murdoch, following the phone-hacking scandal. |
The company has recently announced editorial changes at both the Times and the Sun. | The company has recently announced editorial changes at both the Times and the Sun. |
It was forced to close its News of the World title in 2011. | It was forced to close its News of the World title in 2011. |
Former News International chief executive Rebekah Brooks is among those facing charges over the hacking scandal. | Former News International chief executive Rebekah Brooks is among those facing charges over the hacking scandal. |
The BBC's media correspondent, David Sillito, says the new name is an attempt at "brand decontamination" following months of negative headlines surrounding the News International brand. | The BBC's media correspondent, David Sillito, says the new name is an attempt at "brand decontamination" following months of negative headlines surrounding the News International brand. |
In an announcement on its rebranded website, News UK said the new name and logo are "designed to convey a more coherent and logical identity for the new parent company across the globe". | |
Parent company News Corp will be listed on the Nasdaq stock exchange from Friday as a separate publishing and newspaper business. | |
It is being separated from the more profitable entertainment business, under the name 21st Century Fox. | |
News UK said the change followed "fundamental changes of governance and personnel that have taken place to address the problems of the recent past". | |
"New policies and procedures are in place across the company, its main titles are all under new leadership and the executive team has been transformed," the company said. |