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Trinity Mirror to double digital staff Trinity Mirror to double digital staff
(3 months later)
Trinity Mirror is to make its biggest bet on an online future to date by hiring 25 digital editorial staff, a move that will double department numbers and increase the number of web stories published per week to 2,000.Trinity Mirror is to make its biggest bet on an online future to date by hiring 25 digital editorial staff, a move that will double department numbers and increase the number of web stories published per week to 2,000.
The investment, which covers the Mirror and Sunday Mirror, is aiming to massively ramp up the newspapers' web presence with an eye to hoovering up readers when Rupert Murdoch's Sun website is put behind a paywall later this summer.The investment, which covers the Mirror and Sunday Mirror, is aiming to massively ramp up the newspapers' web presence with an eye to hoovering up readers when Rupert Murdoch's Sun website is put behind a paywall later this summer.
LLoyd Embley, the editor-in-chief of the flagship national titles, said that investment follows significant success in building its nascent web strategy over the past few months.LLoyd Embley, the editor-in-chief of the flagship national titles, said that investment follows significant success in building its nascent web strategy over the past few months.
"Since integrating the seven-day print and digital teams earlier in the year, we have dramatically improved our online traffic – but in order to take the next big step we need to invest," he said."Since integrating the seven-day print and digital teams earlier in the year, we have dramatically improved our online traffic – but in order to take the next big step we need to invest," he said.
In April, Mirror Group Digital, which includes the flagship Mirror.co.uk, recorded a 30% boost in monthly users and set online viewing records for content such as coverage of the Grand National and an exclusive video from inside North Korea.In April, Mirror Group Digital, which includes the flagship Mirror.co.uk, recorded a 30% boost in monthly users and set online viewing records for content such as coverage of the Grand National and an exclusive video from inside North Korea.
The digital-only team will expand by 25 staff, it currently has around 22, with four more working on the Mirror's e-edition.The digital-only team will expand by 25 staff, it currently has around 22, with four more working on the Mirror's e-edition.
The aim is to more than double weekly online story output from 900 to approximately 2,000.The aim is to more than double weekly online story output from 900 to approximately 2,000.
"By recruiting a further 25 staff, we will be doubling the number of our dedicated digital team," he said. "The new plan will allow us to publish at least 1,000 more stories every week"."By recruiting a further 25 staff, we will be doubling the number of our dedicated digital team," he said. "The new plan will allow us to publish at least 1,000 more stories every week".
In addition, Trinity Mirror will exponentially increase the "nominal" budget currently allocated to securing digital pictures, or the digital rights to images used in the print editions, and video content.In addition, Trinity Mirror will exponentially increase the "nominal" budget currently allocated to securing digital pictures, or the digital rights to images used in the print editions, and video content.
In January, Trinity Mirror announced that it was cutting 90 editorial roles from its regional newspaper operation, as part of a strategy to hire 52 new roles, with half across its national titles, to try to move to a "digital first" strategy.In January, Trinity Mirror announced that it was cutting 90 editorial roles from its regional newspaper operation, as part of a strategy to hire 52 new roles, with half across its national titles, to try to move to a "digital first" strategy.
Last month, Richard Desmond announced his first major digital editorial plans with the creation of up to 40 editorial roles at the Daily Express, Sunday Express, Daily Star and Daily Star Sunday websites.Last month, Richard Desmond announced his first major digital editorial plans with the creation of up to 40 editorial roles at the Daily Express, Sunday Express, Daily Star and Daily Star Sunday websites.
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