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The Lone Ranger gives Disney a bumpy ride The Lone Ranger gives Disney a bumpy ride
(2 days later)
Disney's The Lone Ranger looks likely to lose the Hollywood studio more than $150m (£101m) following hugely disappointing box office results, according to a US report cited in the Hollywood Reporter.Disney's The Lone Ranger looks likely to lose the Hollywood studio more than $150m (£101m) following hugely disappointing box office results, according to a US report cited in the Hollywood Reporter.
Expert analysts Cowen & Co had already predicted a $100m loss for Gore Verbinski's reworking of the 1930s radio serial, which sees Armie Hammer as the title character and Johnny Depp as his Native American sidekick Tonto. However, the $250m vigilante western's continuing poor results – it has so far made just $73m worldwide in its first two weeks of release – have led the Hollywood Reporter to predict the higher loss figure.Expert analysts Cowen & Co had already predicted a $100m loss for Gore Verbinski's reworking of the 1930s radio serial, which sees Armie Hammer as the title character and Johnny Depp as his Native American sidekick Tonto. However, the $250m vigilante western's continuing poor results – it has so far made just $73m worldwide in its first two weeks of release – have led the Hollywood Reporter to predict the higher loss figure.
The Lone Ranger was billed as a reunion for the team behind the multibillion dollar Pirates of the Caribbean film series – star Depp, producer Jerry Bruckheimer and director Verbinski. However, the film has suffered from largely negative reviews, with many critics remarking that Depp's typically quirky take on Tonto (and the actor's huge star status in comparison with Hammer) only serve to unbalance its dynamic. The film also experienced a chequered prelude to production, with Disney at one point threatening to shelve the entire movie over spiralling costs.The Lone Ranger was billed as a reunion for the team behind the multibillion dollar Pirates of the Caribbean film series – star Depp, producer Jerry Bruckheimer and director Verbinski. However, the film has suffered from largely negative reviews, with many critics remarking that Depp's typically quirky take on Tonto (and the actor's huge star status in comparison with Hammer) only serve to unbalance its dynamic. The film also experienced a chequered prelude to production, with Disney at one point threatening to shelve the entire movie over spiralling costs.
The Lone Ranger is on course to be the most disappointing earner for Disney since last year's space fantasy John Carter, which lost more than $200m. However, the studio remains well in the black thanks to box office success for Pixar prequel Monsters University and Marvel superhero sequel Iron Man 3 in 2013.The Lone Ranger is on course to be the most disappointing earner for Disney since last year's space fantasy John Carter, which lost more than $200m. However, the studio remains well in the black thanks to box office success for Pixar prequel Monsters University and Marvel superhero sequel Iron Man 3 in 2013.
The Hollywood Reporter says Verbinski's film will most likely earn $275m by the time it finishes its run, a comparable figure to John Carter's $282m. Better US results than its predecessor will push The Lone Ranger towards the $150m figure, but marketing costs of $175m will drag it well into the red. "It's very disappointing," Disney chief Dave Hollis told the trade bible. "Everything was perfect on paper, so today was incredibly frustrating."The Hollywood Reporter says Verbinski's film will most likely earn $275m by the time it finishes its run, a comparable figure to John Carter's $282m. Better US results than its predecessor will push The Lone Ranger towards the $150m figure, but marketing costs of $175m will drag it well into the red. "It's very disappointing," Disney chief Dave Hollis told the trade bible. "Everything was perfect on paper, so today was incredibly frustrating."
The Lone Ranger has suffered hugely in comparison with rival studio Universal Pictures' animated sequel Despicable Me 2, which was released at the same time in the US and is predicted to break the $1bn mark worldwide by the time it finishes its run.The Lone Ranger has suffered hugely in comparison with rival studio Universal Pictures' animated sequel Despicable Me 2, which was released at the same time in the US and is predicted to break the $1bn mark worldwide by the time it finishes its run.
The Lone Ranger hit US cinemas on 3 July and debuted in Australia a day later. It is not due to arrive in UK cinemas until 9 August.The Lone Ranger hit US cinemas on 3 July and debuted in Australia a day later. It is not due to arrive in UK cinemas until 9 August.
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