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| Shard protest shows Greenpeace has flair for getting publicity | Shard protest shows Greenpeace has flair for getting publicity |
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| Ever since its creation in 1971, Greenpeace has aggressively sought to capture publicity for its environmental and anti-war campaigns. The group has enjoyed successes but it has also made deadly enemies, as was demonstrated when its ship, the Rainbow Warrior, was mined and sunk in New Zealand in 1985. A Greenpeace photographer died in the blast. | Ever since its creation in 1971, Greenpeace has aggressively sought to capture publicity for its environmental and anti-war campaigns. The group has enjoyed successes but it has also made deadly enemies, as was demonstrated when its ship, the Rainbow Warrior, was mined and sunk in New Zealand in 1985. A Greenpeace photographer died in the blast. |
| Having begun as a 'tribe of academics and quirky visionaries', Greenpeace helped change the way pressure groups got their message across. Founding member Bob Hunter, a journalist, was bent on changing the world by placing what he called "media mind bombs" - a media image so vivid, so startling that it got people talking. It is a tactic that still works today. | |
| It was a daring - some said foolhardy - stunt by protestors to sail into an Alaskan nuclear test zone used by the United States in 1971 that probably first alerted the world to direct action by environmentalists. Caught in the media spotlight, the US was forced to abandon its testing grounds at Amchitka Island, an outcome cheered by campaigners. | It was a daring - some said foolhardy - stunt by protestors to sail into an Alaskan nuclear test zone used by the United States in 1971 that probably first alerted the world to direct action by environmentalists. Caught in the media spotlight, the US was forced to abandon its testing grounds at Amchitka Island, an outcome cheered by campaigners. |
| Knowing the effectiveness of its 'boats against the bomb' tactic, Greenpeace later deployed a flotilla of protest vessels against the French, who were carrying out atmospheric tests - explosions which take place in or above the atmosphere - in the South Pacific. Again, Greenpeace had succeeded in thwarting the military ambitions of a major a power. | Knowing the effectiveness of its 'boats against the bomb' tactic, Greenpeace later deployed a flotilla of protest vessels against the French, who were carrying out atmospheric tests - explosions which take place in or above the atmosphere - in the South Pacific. Again, Greenpeace had succeeded in thwarting the military ambitions of a major a power. |
| The conservation of protected species was an issue that led to many tangles between Greenpeace and nations who were defying internationally agreed bans. In 1981, the Guardian reported on a dangerous game of cat and mouse between a Greenpeace vessel, Sirius, and a whaling fleet from the Faroe Islands, which were illegally catching and slaughtering fin whales. | The conservation of protected species was an issue that led to many tangles between Greenpeace and nations who were defying internationally agreed bans. In 1981, the Guardian reported on a dangerous game of cat and mouse between a Greenpeace vessel, Sirius, and a whaling fleet from the Faroe Islands, which were illegally catching and slaughtering fin whales. |
| One of the most infamous incidents associated with environmental and peace protest movements occurred in 1985. French nuclear testing in the South Pacific again became the subject of international controversy, particularly following the sinking of Greenpeace's ship, the Rainbow Warrior, by the French Secret Services. | One of the most infamous incidents associated with environmental and peace protest movements occurred in 1985. French nuclear testing in the South Pacific again became the subject of international controversy, particularly following the sinking of Greenpeace's ship, the Rainbow Warrior, by the French Secret Services. |
| Its ability to launch an effective protest, garnering lots of publicity, has earned Greenpeace a formidable reputation. But it hasn't always got its own way. In 1997, Greenpeace was hamstrung when British Petroleum obtained a court order freezing its assets for its occupation of an oil rig. BP later offered an olive branch to Greenpeace by saying it would suspend a £1.4m court action against the group on condition that its members keep clear of BP's oilfields. | Its ability to launch an effective protest, garnering lots of publicity, has earned Greenpeace a formidable reputation. But it hasn't always got its own way. In 1997, Greenpeace was hamstrung when British Petroleum obtained a court order freezing its assets for its occupation of an oil rig. BP later offered an olive branch to Greenpeace by saying it would suspend a £1.4m court action against the group on condition that its members keep clear of BP's oilfields. |