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Mail Online to ramp up growth by hiring new staff Mail Online to ramp up growth by hiring new staff
(2 months later)
Mail Online is preparing to open new offices overseas in a bid to cement its place as the world's most popular newspaper website.Mail Online is preparing to open new offices overseas in a bid to cement its place as the world's most popular newspaper website.
The Daily Mail website announced plans on Tuesday to increase "significantly" its number of staff from the current total of more than 100.The Daily Mail website announced plans on Tuesday to increase "significantly" its number of staff from the current total of more than 100.
Martin Clarke, the Mail Online publisher, said there were "massive opportunities for future growth" of the site but declined to give details on where it plans to open offices or how many staff it will hire.Martin Clarke, the Mail Online publisher, said there were "massive opportunities for future growth" of the site but declined to give details on where it plans to open offices or how many staff it will hire.
Executives have said there is "no cap" on the number and that Mail Online would consider opening offices in countries where it has the biggest presence. The showbiz-heavy site already has offices in the US and in India.Executives have said there is "no cap" on the number and that Mail Online would consider opening offices in countries where it has the biggest presence. The showbiz-heavy site already has offices in the US and in India.
Clarke said: "We feel there are massive opportunities for further growth for the Mail Online around the world. But it is crucial that we develop and find the right journalistic talent to fuel these plans.Clarke said: "We feel there are massive opportunities for further growth for the Mail Online around the world. But it is crucial that we develop and find the right journalistic talent to fuel these plans.
"We've been very successful in the domestic and American markets thanks to the strengths of the core editorial team we have here – they're the best. Now I want to find and hire the best journalists outside of the Mail Online to help us grow that success."We've been very successful in the domestic and American markets thanks to the strengths of the core editorial team we have here – they're the best. Now I want to find and hire the best journalists outside of the Mail Online to help us grow that success.
"The global publishing market is tougher than it ever has been and the jobs we're looking to fill will be very demanding. However, the opportunities are enormous, which is why we need the cream of the journalistic crop to realise our ambitions.""The global publishing market is tougher than it ever has been and the jobs we're looking to fill will be very demanding. However, the opportunities are enormous, which is why we need the cream of the journalistic crop to realise our ambitions."
Mail Online notched up a record 128 million monthly users in May, according to the latest figures from the Audit Bureau of Circulations, with about 60% of that audience outside the UK.Mail Online notched up a record 128 million monthly users in May, according to the latest figures from the Audit Bureau of Circulations, with about 60% of that audience outside the UK.
However, the massive growth in readers does not appear to have been matched with a boom in revenues from outside the US. The site is making between £250,000 and £300,000 from the US online ad market, according to a slide prepared for City analysts and is on course to make about £45m in revenue this year.However, the massive growth in readers does not appear to have been matched with a boom in revenues from outside the US. The site is making between £250,000 and £300,000 from the US online ad market, according to a slide prepared for City analysts and is on course to make about £45m in revenue this year.
Stephen Daintith, finance director at Mail Online owner DMGT, told MediaGuardian in March that the site was targeting the lucrative US market ahead of other countries.Stephen Daintith, finance director at Mail Online owner DMGT, told MediaGuardian in March that the site was targeting the lucrative US market ahead of other countries.
"The focus is the US, we have great audience engagement and it is a pretty mature and very valuable ad market to go for," he said. "The actual investment in Mail Online has been very small, £50m cumulative over about five years. Right now we are not chasing profits, we are focused on growing global revenues and a globally engaged audience. We believe profits will follow, but where we see an opportunity we are in investment mode.""The focus is the US, we have great audience engagement and it is a pretty mature and very valuable ad market to go for," he said. "The actual investment in Mail Online has been very small, £50m cumulative over about five years. Right now we are not chasing profits, we are focused on growing global revenues and a globally engaged audience. We believe profits will follow, but where we see an opportunity we are in investment mode."
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