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You can find the current article at its original source at http://www.guardian.co.uk/media/2013/jul/17/ad-break-david-beckham-sky-sports
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| Ad break: David Beckham for Sky Sports, Fiat, Persil, NSPCC | Ad break: David Beckham for Sky Sports, Fiat, Persil, NSPCC |
| (2 months later) | |
| NSPCC: 'The Underwear Rule' (starts at 00:03) - UK | NSPCC: 'The Underwear Rule' (starts at 00:03) - UK |
| Broaching the subject of appropriate and inappropriate behaviour with children is such a difficult thing to do without resorting to unsettling analogies so it's immensely refreshing to see an approach that manages to get the message across without falling into this trap. This is a first-class piece of work that simultaneously tackles an important issue and raises awareness of an extremely worthwhile charity. Agency: Inferno Director: Joanna Bailey | Broaching the subject of appropriate and inappropriate behaviour with children is such a difficult thing to do without resorting to unsettling analogies so it's immensely refreshing to see an approach that manages to get the message across without falling into this trap. This is a first-class piece of work that simultaneously tackles an important issue and raises awareness of an extremely worthwhile charity. Agency: Inferno Director: Joanna Bailey |
| Halifax: 'Linda Turner' (starts at 00:57) - UK | Halifax: 'Linda Turner' (starts at 00:57) - UK |
| Creating advertising for banks has been a thankless task since these giant financial institutions brought the world economy to its knees and it's only recently that we've started to see some confidence returning to the sector. Halifax have decided that its customers are the real heroes of austerity Britain and here it singles out a woman who works in a DIY store as one of the nation's finest. Agency: Adam&EveDDB Director: Mike Long | Creating advertising for banks has been a thankless task since these giant financial institutions brought the world economy to its knees and it's only recently that we've started to see some confidence returning to the sector. Halifax have decided that its customers are the real heroes of austerity Britain and here it singles out a woman who works in a DIY store as one of the nation's finest. Agency: Adam&EveDDB Director: Mike Long |
| Persil: 'Whatever Life Throws' (starts at 02:01) - UK | Persil: 'Whatever Life Throws' (starts at 02:01) - UK |
| Persil has been trying to persuade us to embrace dirt for a number of years but no one has made filthiness look as attractive as young Irish director Niall O'Brien. An M83 track plays as a girl rises to her feet in a meadow only to be coated with a kaleidoscope of different coloured stains. Agency: DLKW Lowe Director: Niall O'Brien | Persil has been trying to persuade us to embrace dirt for a number of years but no one has made filthiness look as attractive as young Irish director Niall O'Brien. An M83 track plays as a girl rises to her feet in a meadow only to be coated with a kaleidoscope of different coloured stains. Agency: DLKW Lowe Director: Niall O'Brien |
| Fiat 500: 'The Italians Are Coming' (starts at 02:54) - US | Fiat 500: 'The Italians Are Coming' (starts at 02:54) - US |
| "The British are coming!" shouts Paul Revere as he looks through his telescope but – hang on a minute – the British don't drive Fiats. It's not the British, it's the Italians. This provides the MacGuffin for an amusing series of vignettes showing the locals readying themselves for suave Mediterraneans rather than stiff upper-lipped redcoats. Agency: Doner (Detroit) Director: Paul Goldman | "The British are coming!" shouts Paul Revere as he looks through his telescope but – hang on a minute – the British don't drive Fiats. It's not the British, it's the Italians. This provides the MacGuffin for an amusing series of vignettes showing the locals readying themselves for suave Mediterraneans rather than stiff upper-lipped redcoats. Agency: Doner (Detroit) Director: Paul Goldman |
| Sky Sports: 'Meet the Beckhams' (starts at 03:59) - UK | Sky Sports: 'Meet the Beckhams' (starts at 03:59) - UK |
| Has David Beckham's appeal and earning power declined how that he's now longer playing "the beautiful game"? Not at all. The tattooed superstar struts through this commercial for Sky Sports in a fashion that suggests he understands perfectly his relationship with the public and the value he can bring to a brand. | Has David Beckham's appeal and earning power declined how that he's now longer playing "the beautiful game"? Not at all. The tattooed superstar struts through this commercial for Sky Sports in a fashion that suggests he understands perfectly his relationship with the public and the value he can bring to a brand. |
| Agency: Brothers & Sisters Director: Ivan Bird Jason Stone is the editor of David Reviews | Agency: Brothers & Sisters Director: Ivan Bird Jason Stone is the editor of David Reviews |
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