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Twitter opens first Australian headquarters in push to expand Twitter opens first Australian headquarters in push to expand
(17 days later)
Twitter will unveil its first Australian headquarters this week, appointing former Google Asia-Pacific executive Karen Stocks as its Australian managing director.Twitter will unveil its first Australian headquarters this week, appointing former Google Asia-Pacific executive Karen Stocks as its Australian managing director.
The social networking giant has been steadily increasing its presence in Australia since late 2012, with a still-growing roster of staff and high-profile partnerships with several sporting codes and media organisations.The social networking giant has been steadily increasing its presence in Australia since late 2012, with a still-growing roster of staff and high-profile partnerships with several sporting codes and media organisations.
It will formally open its corporate offices in Sydney CBD this week – though staff have been working from the building for several weeks.It will formally open its corporate offices in Sydney CBD this week – though staff have been working from the building for several weeks.
The move comes as Twitter seeks to grow its pool of around 2 million Australian users and increase advertising revenue.The move comes as Twitter seeks to grow its pool of around 2 million Australian users and increase advertising revenue.
A permanent presence in Australia may also help streamline co-operation with local authorities, which have previously asked social media companies to play a greater role in the fight against online bullying.A permanent presence in Australia may also help streamline co-operation with local authorities, which have previously asked social media companies to play a greater role in the fight against online bullying.
Facebook increased its presence in Australia in 2011, hiring a former assistant secretary at the Department of Broadband, Communications and the Digital Economy to oversee its local operations. Google also has corporate offices in Sydney.Facebook increased its presence in Australia in 2011, hiring a former assistant secretary at the Department of Broadband, Communications and the Digital Economy to oversee its local operations. Google also has corporate offices in Sydney.
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