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| Apple sells 9 million of its new iPhone models | |
| (35 minutes later) | |
| Apple has sold nine million of its new iPhone models in three days. | Apple has sold nine million of its new iPhone models in three days. |
| The company said that sales of the iPhone 5S and 5C had beaten previous launches of new phones. | The company said that sales of the iPhone 5S and 5C had beaten previous launches of new phones. |
| Apple said that demand for the 5S had outstripped supply and the company's shares rose almost 6% following the announcement. | |
| The 5S has a fingerprint sensor built into the phone's main button. The cheaper 5C comes with a plastic back in a choice of colours. | The 5S has a fingerprint sensor built into the phone's main button. The cheaper 5C comes with a plastic back in a choice of colours. |
| In a statement Tim Cook, Apple's chief executive said: "The demand for the new iPhones has been incredible, and while we've sold out of our initial supply of iPhone 5S, stores continue to receive new iPhone shipments regularly. | |
| "We appreciate everyone's patience and are working hard to build enough new iPhones for everyone." | "We appreciate everyone's patience and are working hard to build enough new iPhones for everyone." |
| 'Get into line' | |
| Analysts said that while the sales were strong, Apple had made an effort to ensure that the opening weekend was a success. | |
| "Apple was concerned about the public relations angle of a soft first weekend, so they took some steps to strengthen the numbers," telecom analyst Jeff Kagan said in an email. | |
| "Traditionally users could pre-order devices. Not this year. | |
| "This year anyone who wanted a new iPhone must get into line. That bolstered the lines and strengthened [the] opening weekend from a PR perspective. This upset users, but made for great numbers," he said. | |
| In a notification to market regulators Apple said it expected sales in its fourth quarter to be at the higher end of its previous announced range of between $34bn and $37bn. | |
| It also forecast that its gross profit margin would be near the high end of the previously provided range of 36-37%. |