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| Aldi supermarket sees UK profits and sales jump | Aldi supermarket sees UK profits and sales jump |
| (about 3 hours later) | |
| Supermarket Aldi saw UK pre-tax profits surge 124% to £157.9m in 2012, with the company saying it attracted a million more shoppers through its doors. | Supermarket Aldi saw UK pre-tax profits surge 124% to £157.9m in 2012, with the company saying it attracted a million more shoppers through its doors. |
| The discount chain's latest accounts posted at Companies House show revenues up 41% to £3.9bn last year. | The discount chain's latest accounts posted at Companies House show revenues up 41% to £3.9bn last year. |
| During 2012 the firm opened 34 new stores, adding that it was on track to open 50 new stores in 2013. | During 2012 the firm opened 34 new stores, adding that it was on track to open 50 new stores in 2013. |
| Recent data from Kantar Worldwide showed Aldi had a 3.7% share of the supermarket sector. | Recent data from Kantar Worldwide showed Aldi had a 3.7% share of the supermarket sector. |
| Group managing director Matthew Barnes said the firm had benefitted from its pricing strategy. | Group managing director Matthew Barnes said the firm had benefitted from its pricing strategy. |
| "We have a simple low pricing offer that customers really understand and we don't try to confuse them with the likes of multi-buy promotions," he said. | "We have a simple low pricing offer that customers really understand and we don't try to confuse them with the likes of multi-buy promotions," he said. |
| Affluent customers | Affluent customers |
| But the company's premium 'Specially Selected' range also grew, with sales up 40% after it doubled the number of products available. | |
| Mr Barnes added Aldi was attracting a broader demographic of customers, with the company opening stores in more affluent locations of the UK. Aldi is due to open its 500th UK store next month. | Mr Barnes added Aldi was attracting a broader demographic of customers, with the company opening stores in more affluent locations of the UK. Aldi is due to open its 500th UK store next month. |
| Neil Saunders, managing director of retail analysts Conlumino, said Aldi had out-performed its peers in the supermarket industry. | Neil Saunders, managing director of retail analysts Conlumino, said Aldi had out-performed its peers in the supermarket industry. |
| "They have been growing for two reasons; the first of which is the current austerity mindset where people are shopping around for a better deal," he said. | "They have been growing for two reasons; the first of which is the current austerity mindset where people are shopping around for a better deal," he said. |
| "The other thing Aldi has done is pushed the perception and image of the store upward, improving brand perceptions and store environments." | "The other thing Aldi has done is pushed the perception and image of the store upward, improving brand perceptions and store environments." |