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Panasonic 'to quit' loss-making plasma TV business | Panasonic 'to quit' loss-making plasma TV business |
(8 days later) | |
Panasonic, the Japanese electronics company, is to stop production of plasma TV screens in 2014, according to reports. | Panasonic, the Japanese electronics company, is to stop production of plasma TV screens in 2014, according to reports. |
The company will close its plasma screen factory in Amagasaki and put it up for sale next year, Nikkei business daily and Reuters have said. | The company will close its plasma screen factory in Amagasaki and put it up for sale next year, Nikkei business daily and Reuters have said. |
Panasonic's plasma TV division made huge losses in recent years. | Panasonic's plasma TV division made huge losses in recent years. |
But a Panasonic spokesman told the BBC: "Nothing has been decided at this stage." | But a Panasonic spokesman told the BBC: "Nothing has been decided at this stage." |
Other electronics companies, such as Hitachi and Pioneer, have already pulled out of the sector. | Other electronics companies, such as Hitachi and Pioneer, have already pulled out of the sector. |
In its last financial year, Panasonic as a whole made a loss of 754bn yen (£4.85bn), following a 772bn yen loss the previous year. | In its last financial year, Panasonic as a whole made a loss of 754bn yen (£4.85bn), following a 772bn yen loss the previous year. |
This is despite the fact that its plasma TVs are critically acclaimed, with the European Imaging Sound Association voting Panasonic's Viera TX-P60ZT65 European home cinema TV of the year 2013-2014. | This is despite the fact that its plasma TVs are critically acclaimed, with the European Imaging Sound Association voting Panasonic's Viera TX-P60ZT65 European home cinema TV of the year 2013-2014. |
Underperforming | Underperforming |
Plasma screens, which use electrically charged ionised gases, are praised for their brightness, deep blacks, and rich colour displays, but tend to use more electricity than other screen technologies. | Plasma screens, which use electrically charged ionised gases, are praised for their brightness, deep blacks, and rich colour displays, but tend to use more electricity than other screen technologies. |
"In the last two or three years plasma TVs have lost most of the advantages they had to LCD [liquid crystal display] TVs," said Tom Morrod, senior director of consumer electronics at research company IHS. | "In the last two or three years plasma TVs have lost most of the advantages they had to LCD [liquid crystal display] TVs," said Tom Morrod, senior director of consumer electronics at research company IHS. |
"We're forecasting that they will be gone completely by 2018." | "We're forecasting that they will be gone completely by 2018." |
Panasonic president Kazuhiro Tsuga is focused on jettisoning underperforming divisions and concentrating on higher-margin products in a bid to return the group to profitability. | |
Panasonic, along with its domestic rivals Sharp and Sony, have all struggled to cope with falling electronics prices and stiff competition from South Korean and Taiwanese manufacturers. | Panasonic, along with its domestic rivals Sharp and Sony, have all struggled to cope with falling electronics prices and stiff competition from South Korean and Taiwanese manufacturers. |
Meanwhile, new screen technologies, such as LCD, organic light emitting diode (OLED), and the most recent ultra-high-definition 4K standard, may have hastened plasma's demise. | Meanwhile, new screen technologies, such as LCD, organic light emitting diode (OLED), and the most recent ultra-high-definition 4K standard, may have hastened plasma's demise. |