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Wikipedia probe into paid-for 'sockpuppet' entries | Wikipedia probe into paid-for 'sockpuppet' entries |
(about 5 hours later) | |
Wikipedia editors have expressed "shock and dismay" at the discovery of hundreds of user accounts set up to make paid-for entries. | Wikipedia editors have expressed "shock and dismay" at the discovery of hundreds of user accounts set up to make paid-for entries. |
Paid-for advocacy and the adoption of fake "sockpuppet" identities for promotional purposes are against the free web encyclopaedia's policies. | Paid-for advocacy and the adoption of fake "sockpuppet" identities for promotional purposes are against the free web encyclopaedia's policies. |
Sue Gardner, executive editor of the Wikimedia Foundation, said "as many as several hundred" accounts were suspect. | Sue Gardner, executive editor of the Wikimedia Foundation, said "as many as several hundred" accounts were suspect. |
Editors have blocked or banned more than 250 accounts, she added. | Editors have blocked or banned more than 250 accounts, she added. |
"Our goal is to provide neutral, reliable information for our readers, and anything that threatens that is a serious problem," said Ms Gardner. | "Our goal is to provide neutral, reliable information for our readers, and anything that threatens that is a serious problem," said Ms Gardner. |
"We are actively examining this situation and exploring our options." | "We are actively examining this situation and exploring our options." |
Wikipedia considers paid-for advocacy a "black hat" practice, she said, that "violates the core principles that have made Wikipedia so valuable for so many people." | Wikipedia considers paid-for advocacy a "black hat" practice, she said, that "violates the core principles that have made Wikipedia so valuable for so many people." |
The Wikimedia Foundation is a non-profit organisation that operates Wikipedia, a free online encyclopaedia. | The Wikimedia Foundation is a non-profit organisation that operates Wikipedia, a free online encyclopaedia. |
According to investigations by the service's editors, most of the disputed entries appear to originate from a US company called Wiki-PR, which claims to "build, manage, and translate Wikipedia pages for over 12,000 people and companies." | According to investigations by the service's editors, most of the disputed entries appear to originate from a US company called Wiki-PR, which claims to "build, manage, and translate Wikipedia pages for over 12,000 people and companies." |
'Promotional tone' | |
The editors say promotional entries - which were posted by an account called "Morning227" as well as by others - have been commissioned by Silicon Valley dot-coms, small financial institutions, authors, medical doctors, a musician and an oil company, amongst others. | The editors say promotional entries - which were posted by an account called "Morning227" as well as by others - have been commissioned by Silicon Valley dot-coms, small financial institutions, authors, medical doctors, a musician and an oil company, amongst others. |
Citations are taken from a number of blog-like websites that accept "citizen journalist" material, including CrunchBase, DigitalJournal.com and Technorati.com. | |
Entries "often have a promotional tone and always contain material that is either neutral or that is flattering of their subjects, never material that is critical or negative," Wikipedia said. | Entries "often have a promotional tone and always contain material that is either neutral or that is flattering of their subjects, never material that is critical or negative," Wikipedia said. |
However, Wiki-PR disputed the idea it had broken Wikipedia's rules by promoting or advertising its clients' agendas, saying it merely wanted to ensure they were "presented accurately" on the site. | However, Wiki-PR disputed the idea it had broken Wikipedia's rules by promoting or advertising its clients' agendas, saying it merely wanted to ensure they were "presented accurately" on the site. |
"The PR in Wiki-PR is a misnomer - we're a research and writing firm," Jordan French, the firm's chief executive, told the BBC. | "The PR in Wiki-PR is a misnomer - we're a research and writing firm," Jordan French, the firm's chief executive, told the BBC. |
"We research the subject and write in an accurate and properly referenced way about it, filling a hole at Wikipedia for many subjects - concepts, companies, people, even astronomy - in which other editors lack an interest. | "We research the subject and write in an accurate and properly referenced way about it, filling a hole at Wikipedia for many subjects - concepts, companies, people, even astronomy - in which other editors lack an interest. |
"We're part of the fabric of Wikipedia - an integral part - and useful where volunteers don't want to or cannot put in the time to understand a subject, find sources, code, upload, and professionally monitor a page. " | "We're part of the fabric of Wikipedia - an integral part - and useful where volunteers don't want to or cannot put in the time to understand a subject, find sources, code, upload, and professionally monitor a page. " |