Google gets into Halloween spirit with spooky 'Easter eggs'

http://www.theguardian.com/technology/2013/oct/30/google-halloween-easter-eggs-knowledge-graph-search

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Google has injected a few fun Easter eggs into its search for Halloween including facts about what witches eat and how to defeat the Grim Reaper.

Searching for terms such as “ghost”, “witch”, “skeleton” and “Grim Reaper” now produces new amusing hidden messages taking the form of Halloween-themed fact boxes along with the traditional Google search results.

The interesting little Easter eggs flow from new entries in Google’s Knowledge Graph – an encyclopaedia of about 570m concepts and relationships that allows Google to anticipate facts and figures users might want to know about their search term.

It is unknown precisely how many of thes Easter eggs that Google has inserted into the encyclopaedia, but there are at least 10 to find, each with their own interesting results.

Google has a history of including hidden messages and inside jokes within its products for people to find, as well as having some fun around public holidays and notable events with its Google Doodles.

<strong>• In September, Google boosted the prominence and effectiveness of its Knowledge Graph as part of its Hummingbird update, which made its core search better at answering longer, more complex and spoken queries</strong>

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