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So, Lord Rothermere, when will you stop Mail Online from ripping off content? | So, Lord Rothermere, when will you stop Mail Online from ripping off content? |
(about 1 hour later) | |
Amended 3.30pm: Is Mail Online ever going to put its house in order? Does it care about plagiarism? Has its editor, Martin Clarke, ever explained the meaning of common journalistic courtesy - let alone copyright - to his staff? | |
I ask these questions against the background of yet another blatant rip-off by the Daily Mail's website. But this blogpost has been amended to put that attack on the Mail into context. | |
It involves an exclusive interview with Nelson Mandela's eldest daughter, Maki (Makaziwe Mandela-Amuah), which was obtained by freelance Sharon Feinstein and published by the Sunday Mirror yesterday. | |
Feinstein, a long-standing freelancer with a terrific track record in interview scoops, was astonished when a friend called to tell her that her interview was being run by Mail Online. | Feinstein, a long-standing freelancer with a terrific track record in interview scoops, was astonished when a friend called to tell her that her interview was being run by Mail Online. |
There is a dispute about the facts here. It is agreed by both Feinstein and the Mail that she was not credited. But there is a disagreement about whether the paper itself was mentioned. Feinstein says it was not. | |
The Mail says it was and, for good measure, that there was also a hyperlink to the Mirror's article. I believe this to be the truth. | |
What is not at issue is that the story was under a Mail's journalist's byline and even bore an Associated Newspapers copyright line. | |
When Feinstein was tipped off, she sprang into action, contacting the bylined reporter to demand proper attribution and demanding that she be paid for her content. He told her he didn't have the authority to do so. | |
After several more calls, she was unable to persuade Mail Online to insert her name. She went on complaining - even emailing the editor-in-chief, Paul Dacre - and, eventually, the Mail took the whole item down, though - of course - the Google reference remains, as above. | |
This morning, another Associated title, Metro, also ran quotes from Feinstein's interview, again without mentioning her. | |
Feinstein, who has often written for the Mail in the past, is furious about the episode. She told me: "It's ironic, isn't it, that I was writing about Mandela, who stood up to oppression, and that the Mail, the bullies of Fleet Street, ripped off my interview. It's journalistic oppression and it's got to stop. It's just wrong." | |
She says: "Maki has been a friend of mine for years. The world's press have been trying to interview her and she has refused them. She spoke only to me. She is disappointed about the Mail running my material." | |
This is a continuing problem, especially for freelancers who obtain exclusive interviews through their hard-won personal contacts. Then they see it appear on Mail Online and subsequently watch it distributed across the net without any mention of its provenance. They vanish from the stage. | |
I wrote of a similar instance last month, about Mail Online plagiarising an interview with Emma Thompson by the Los Angeles freelance, John Hiscock. | |
I understand how the problem came about, I know the Mail made amends and I hope they will do the same for Feinstein. | |
But that's beside the point because it shouldn't happen at all. And these are not isolated cases. After my Hiscock-Thompson piece, I received emails from several journalists who told of similar stories (though they had less luck in persuading the Mail to compensate them). | But that's beside the point because it shouldn't happen at all. And these are not isolated cases. After my Hiscock-Thompson piece, I received emails from several journalists who told of similar stories (though they had less luck in persuading the Mail to compensate them). |
The central point is, however, that it's a deeply unfair and unethical practice. No news is exclusive nowadays for much more than 10 minutes, if that. | |
And I can understand that a news website wants to relay all that's available elsewhere. Running a couple of paragraphs is therefore reasonable enough, as long as there is a hyperlink to the original (as the Mail states unequivocally that there was in this case). | |
But it's not surprising that freelances who land exclusives feel they are being ill-treated in this cavalier digital world. As far as they are concerned - and I agree with them - their work is being ripped off. | |
So that leads me to my final set of questions. Is it time for Dacre and Clarke to draw up a set of guidelines for the cover versions of articles published by other outlets? | |
These would need to include the proportionate amount of material to run, full explanation of provenance (including, where appropriate, the identity of freelance writers), and no bylines for "reporters" required to rewrite copy. | |
The best man to make this happen is surely the Mail's owner, Lord Rothermere. He cannot be happy about overseeing a website that plunders other people's journalistic work? | |
So Milord Rothermere, I appeal on behalf of all freelancers everywhere - if you cannot curb your Mail Online thieves, at least tame them. | |
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