This article is from the source 'bbc' and was first published or seen on . It last changed over 40 days ago and won't be checked again for changes.
You can find the current article at its original source at http://www.bbc.co.uk/news/business-25316449
The article has changed 2 times. There is an RSS feed of changes available.
Previous version
1
Next version
Version 0 | Version 1 |
---|---|
Ofcom says TV payday loan adverts have hit 400,000 | |
(35 minutes later) | |
Television viewers were exposed to nearly 400,000 payday loan adverts last year, according to the regulator, Ofcom. | Television viewers were exposed to nearly 400,000 payday loan adverts last year, according to the regulator, Ofcom. |
In 2011 there were 243,000 such adverts, increasing to 397,000 in 2012, a rise of 64%. | In 2011 there were 243,000 such adverts, increasing to 397,000 in 2012, a rise of 64%. |
On average, each adult viewer saw 152 such adverts in 2012, while children watched 70. | On average, each adult viewer saw 152 such adverts in 2012, while children watched 70. |
Labour has already called for all such adverts to be banned during children's TV programmes. | Labour has already called for all such adverts to be banned during children's TV programmes. |
"I don't want payday lenders taking advantage of the cost of living crisis and targeting children in this country," said Ed Miliband, the Labour leader, last month. | "I don't want payday lenders taking advantage of the cost of living crisis and targeting children in this country," said Ed Miliband, the Labour leader, last month. |
The Financial Conduct Authority (FCA), which takes over as the regulator of payday loans in April, is considering other restrictions on advertising. | The Financial Conduct Authority (FCA), which takes over as the regulator of payday loans in April, is considering other restrictions on advertising. |
A consultation on the future of the industry closed last week. | A consultation on the future of the industry closed last week. |
The government has already announced that charges and interest rates on payday loans are to be capped. | The government has already announced that charges and interest rates on payday loans are to be capped. |
The FCA will decide on the maximum level of such charges, which are likely to be introduced in 2015. | The FCA will decide on the maximum level of such charges, which are likely to be introduced in 2015. |
Previous version
1
Next version