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Beyonce puts surprise album on iTunes | Beyonce puts surprise album on iTunes |
(about 1 hour later) | |
Beyonce has unexpectedly released her fifth album on iTunes overnight, with 14 new songs and 17 music videos. | Beyonce has unexpectedly released her fifth album on iTunes overnight, with 14 new songs and 17 music videos. |
The self-titled record is the follow-up to 2011's 4, and features guest spots from her husband Jay-Z and daughter Blue Ivy. | The self-titled record is the follow-up to 2011's 4, and features guest spots from her husband Jay-Z and daughter Blue Ivy. |
"Surprise!" wrote the 32-year-old in a press release, adding she was "bored" of releasing music the traditional way. | "Surprise!" wrote the 32-year-old in a press release, adding she was "bored" of releasing music the traditional way. |
The instantaneous release means "I am able to speak directly to my fans," she continued. | The instantaneous release means "I am able to speak directly to my fans," she continued. |
It also means the pop star's record is one of the few major releases of recent years not to leak in advance. | It also means the pop star's record is one of the few major releases of recent years not to leak in advance. |
Many records are leaked during the manufacturing and distribution stage - but Beyonce's record is currently exclusive to iTunes. | |
Physical copies only started pressing on Friday morning, and are expected in shops on 21 December. | |
The instantaneous release follows a precedent set by David Bowie who, in January this year, came out of retirement by releasing a single with no prior warning. | |
However, Beyonce's project is on a much larger scale, with every track on the album accompanied by its own music video. | |
The singer explained she had been inspired by her memories of watching Michael Jackson's Thriller video premiere in 1983. | The singer explained she had been inspired by her memories of watching Michael Jackson's Thriller video premiere in 1983. |
"I miss that immersive experience," she said. "Now people only listen to a few seconds of a song on their iPods and they don't really invest in the whole experience. | |
"It's all about the single, and the hype. I felt like, I don't want anybody to get the message when my record is coming out. | "It's all about the single, and the hype. I felt like, I don't want anybody to get the message when my record is coming out. |
"I just want this to come out when it's ready and from me to my fans." | "I just want this to come out when it's ready and from me to my fans." |
But the album has had a troubled gestation period. It was widely expected to debut after the star's performance at the SuperBowl last February, but never appeared. | |
The song Standing On The Sun, which previewed on tour and in an advertisement for H&M, failed to make the final cut. Grown Woman, which was heard in a Pepsi commercial earlier this year, only appears as a video. | |
Pharrell Williams, who wrote the track Blow along with Beyonce and Justin Timberlake, was asked about the delays in October. | |
"She's very particular. She's not going to put it out until it's ready," he told Billboard magazine. | |
"When you know what you want, you won't stop until you get it." | |
Now that it's out, reaction to the album has been largely positive. | |
"It's quite raw," said BBC Radio 1's Gemma Cairney. "I quite like the DIY sense of it all." | |
"It feels like some [of the videos] are home videos. She's on holiday, she's singing about her husband, being drunk in love." | |
Speaking to Radio 4's Today Programme, Cairney said the "surprise" release showed how the rules of music were changing. | |
"It's important to stay ahead of the game, always. If you are in the music industry, it's changing all the time, so it's important to communicate [with fans] in this way." | |
But Peter Robinson, editor of music website Popjustice, said releasing albums without building up hype in advance could not work for everyone. | |
"She's one of the biggest stars on the planet," he told the BBC. "I'm not sure the same method would work for a new Pixie Lott album." | |
However, he added: "I think in three years it will be quite normal for artists to release albums as soon as they're finished." |