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Next raises profit forecast after strong Christmas Next raises profit forecast after strong Christmas
(35 minutes later)
Retailer Next has reported strong sales for the holiday shopping season.Retailer Next has reported strong sales for the holiday shopping season.
Sales rose 11.9% between 1 November and 24 December compared with the same period last year, which the company says is "significantly" beyond its own expectations.Sales rose 11.9% between 1 November and 24 December compared with the same period last year, which the company says is "significantly" beyond its own expectations.
As a result, Next is raising its forecast for full-year profits to between £684m and £700m. The company's financial year runs to 25 January.As a result, Next is raising its forecast for full-year profits to between £684m and £700m. The company's financial year runs to 25 January.
It is also paying a one-off dividend of 50p, costing the firm £75m.It is also paying a one-off dividend of 50p, costing the firm £75m.
Next, John Lewis and House of Fraser have enjoyed healthy Christmas sales.Next, John Lewis and House of Fraser have enjoyed healthy Christmas sales.
Debenhams has been the major disappointment so far. On Tuesday, it warned that profits would be lower than forecast after weak Christmas sales.Debenhams has been the major disappointment so far. On Tuesday, it warned that profits would be lower than forecast after weak Christmas sales.
Outperforming
Next said it saw particular improvement in seasonal knitwear and nightwear.
Sales at its stores rose 7.7%, but like other rivals, it was online sales that really drove growth with a 21% gain between 1 November and 24 December compared with the previous year.
Next has now raised its annual profit guidance twice in six months, back in October it forecast full-year profits of between £650m and £680m.
Analysts say that the Next strategy of not discounting before Christmas seems to have paid off.
"Next's strategy of holding firm on pre-Christmas pricing augurs well for full-year earnings and the business remains one of the sector's outperformers, in stark contrast to some major competitors," said Bryan Roberts from Kantar Retail.
Cautious outlook
But Next did make some cautious comments about the broader economy, in particular the lack of wage growth.
In its trading update, the retailer said: "The problem of little or no growth in real earnings looks set to persist for some time, and we cannot see any reason to expect a significant increase in total consumer spending in the year ahead.
"We are also wary that any return to significant economic growth is likely to result in rising interest rates which, in turn, is likely to moderate spending of those with mortgages."