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China lifts ban on foreign video games consoles | China lifts ban on foreign video games consoles |
(35 minutes later) | |
The Chinese government has temporarily lifted a ban on selling foreign video games consoles, paving the way for firms such as Sony, Nintendo and Microsoft to enter a lucrative market. | The Chinese government has temporarily lifted a ban on selling foreign video games consoles, paving the way for firms such as Sony, Nintendo and Microsoft to enter a lucrative market. |
China banned gaming consoles in 2000, citing their adverse effect on the mental health of young people. | China banned gaming consoles in 2000, citing their adverse effect on the mental health of young people. |
A grey market in the sale of consoles has continued in the country. | A grey market in the sale of consoles has continued in the country. |
But, partly as a result of the ban, PC gaming dominates - capturing two-thirds of the $13bn (£8bn) market. | But, partly as a result of the ban, PC gaming dominates - capturing two-thirds of the $13bn (£8bn) market. |
In a statement, the government said that it would allow foreign firms to make consoles within Shanghai's free trade zone and sell them in China after inspection by cultural departments. | In a statement, the government said that it would allow foreign firms to make consoles within Shanghai's free trade zone and sell them in China after inspection by cultural departments. |
But China's State Council did not say how long the suspension would last. | But China's State Council did not say how long the suspension would last. |
In response to the news, Sony said: "We recognise that China is a promising market. We will continuously study the possibility, but there is no concrete plan at this stage." | |
Production race | Production race |
China's video game market is rich in potential. | China's video game market is rich in potential. |
In 2013, it grew 38% from the previous year to reach 83bn yuan ($13bn), according to data released at the annual China games industry conference in December. | In 2013, it grew 38% from the previous year to reach 83bn yuan ($13bn), according to data released at the annual China games industry conference in December. |
Chris Green, an analyst with Davies Murphy Group, told the BBC that the decision to liberalise the market was "huge news". | Chris Green, an analyst with Davies Murphy Group, told the BBC that the decision to liberalise the market was "huge news". |
"This is an enormous market worth potentially tens of billions of dollars," he said. | "This is an enormous market worth potentially tens of billions of dollars," he said. |
"Now this is going to be a race to see who can be first to market, who can get a factory in the Free Trade Zone up and running and get consoles off the production line the fastest," he added. | "Now this is going to be a race to see who can be first to market, who can get a factory in the Free Trade Zone up and running and get consoles off the production line the fastest," he added. |
He thinks Microsoft may have the edge on Sony and Nintendo. | He thinks Microsoft may have the edge on Sony and Nintendo. |
"Sony and Nintendo have their own factories but Microsoft outsources its hardware and could be the best-placed to gear up and get a third party electronics contractor to start making the consoles," he said. | "Sony and Nintendo have their own factories but Microsoft outsources its hardware and could be the best-placed to gear up and get a third party electronics contractor to start making the consoles," he said. |
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