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Nintendo shares surge on China move Nintendo shares surge on China move
(about 1 hour later)
Shares of Japan's Nintendo have surged after China temporarily lifted a sales ban on foreign video games consoles.Shares of Japan's Nintendo have surged after China temporarily lifted a sales ban on foreign video games consoles.
The government has said it will allow foreign firms to make consoles in the recently-launched Shanghai free trade zone and sell them across the country.The government has said it will allow foreign firms to make consoles in the recently-launched Shanghai free trade zone and sell them across the country.
Nintendo's shares jumped as much as 7.8% to 15,420 yen in early trade on the Tokyo Stock Exchange. Nintendo's shares jumped as much as 11% to 15,870 yen on the Tokyo Stock Exchange.
China banned gaming consoles in 2000, citing their adverse effect on the mental health of young people.China banned gaming consoles in 2000, citing their adverse effect on the mental health of young people.
The lifting of the ban opens up a potentially lucrative market for console makers.The lifting of the ban opens up a potentially lucrative market for console makers.
According to data released at the annual China games industry conference in December, China's video game market grew 38% in 2013, from the previous year, to 83bn yuan ($13bn; £8bn).According to data released at the annual China games industry conference in December, China's video game market grew 38% in 2013, from the previous year, to 83bn yuan ($13bn; £8bn).
However, the ban on gaming consoles meant the market was dominated by PC games - which accounted for nearly two-thirds of the market.However, the ban on gaming consoles meant the market was dominated by PC games - which accounted for nearly two-thirds of the market.
Analysts have said the Chinese games console market could be worth tens of billions of dollars.Analysts have said the Chinese games console market could be worth tens of billions of dollars.