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| Army launches £3m recruitment drive | Army launches £3m recruitment drive |
| (about 5 hours later) | |
| The Army is launching a £3m recruitment campaign aimed at boosting both the regular and reserve forces. | |
| As part of the drive, titled "More than meets the eye", television and cinema adverts will show how the Army Reserve is integrated with its counterpart. | As part of the drive, titled "More than meets the eye", television and cinema adverts will show how the Army Reserve is integrated with its counterpart. |
| The Army is being cut from 100,000 troops to some 82,000, but the Ministry of Defence says it needs new recruits. | The Army is being cut from 100,000 troops to some 82,000, but the Ministry of Defence says it needs new recruits. |
| It wants to increase the size of the Army Reserve from 19,000 to 30,000, but has failed to meet its targets so far. | It wants to increase the size of the Army Reserve from 19,000 to 30,000, but has failed to meet its targets so far. |
| 'Challenge and adventure' | 'Challenge and adventure' |
| Meanwhile, a poll commissioned by the Army to mark the campaign's launch suggested that 23% of people were not satisfied with their current career. | Meanwhile, a poll commissioned by the Army to mark the campaign's launch suggested that 23% of people were not satisfied with their current career. |
| When asked what was missing 30% said a decent salary; 27% said excellent training and personal development; 25% said a challenging and exciting role; 35% said UK and overseas travel; and 18% said getting paid while getting qualifications. | When asked what was missing 30% said a decent salary; 27% said excellent training and personal development; 25% said a challenging and exciting role; 35% said UK and overseas travel; and 18% said getting paid while getting qualifications. |
| The research, carried out by OnePoll, surveyed 2,000 people in December 2013. | The research, carried out by OnePoll, surveyed 2,000 people in December 2013. |
| BBC defence correspondent Jonathan Beale said this was the Army's third campaign in a year - stressing it had so far failed to meet its targets for recruiting reservists. | BBC defence correspondent Jonathan Beale said this was the Army's third campaign in a year - stressing it had so far failed to meet its targets for recruiting reservists. |
| Defence Secretary Philip Hammond said: "In 2014, the Army will continue to recruit new full-time soldiers and look to increase the trained strength of part-time soldiers. | Defence Secretary Philip Hammond said: "In 2014, the Army will continue to recruit new full-time soldiers and look to increase the trained strength of part-time soldiers. |
| "Army reserves will be critical to mounting military operations in the future and we intend to grow the number significantly by 2018." | "Army reserves will be critical to mounting military operations in the future and we intend to grow the number significantly by 2018." |
| Chief of the General Staff, Gen Sir Peter Wall, said: "The Army offers people unique opportunities for challenge and adventure, both at home and overseas, during peacetime and on operations. | Chief of the General Staff, Gen Sir Peter Wall, said: "The Army offers people unique opportunities for challenge and adventure, both at home and overseas, during peacetime and on operations. |
| "It develops personal qualities that are key to success in any walk of life: leadership, judgement, determination, and physical stamina." | "It develops personal qualities that are key to success in any walk of life: leadership, judgement, determination, and physical stamina." |
| Later in January, the Army will announce the fourth round of its redundancy programme as the overall size of the regular force continues to be reduced. | Later in January, the Army will announce the fourth round of its redundancy programme as the overall size of the regular force continues to be reduced. |
| January will also see the MoD launching a simplified online application form, a more streamlined medical clearance process and an army fitness app to make it easier for potential recruits to join. | January will also see the MoD launching a simplified online application form, a more streamlined medical clearance process and an army fitness app to make it easier for potential recruits to join. |