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Detroit auto show opens with air of optimism as new models unveiled Detroit auto show opens with air of optimism as new models unveiled
(35 minutes later)
The Detroit auto show opened Monday with manufacturers announcing a fleet of new models amid an air of optimism unseen since before the recession.The Detroit auto show opened Monday with manufacturers announcing a fleet of new models amid an air of optimism unseen since before the recession.
Over 5,000 journalists arrived at the Cobo Center in downtown Detroit for the 25th North American International Auto Show and close to 800,000 visitors are expected when the show opens to the public later this week. Organisers estimate the show will contribute $365m to the struggling local economy in wages and other spending.Over 5,000 journalists arrived at the Cobo Center in downtown Detroit for the 25th North American International Auto Show and close to 800,000 visitors are expected when the show opens to the public later this week. Organisers estimate the show will contribute $365m to the struggling local economy in wages and other spending.
All three major US car firms are using this year’s show to unveil major new vehicles they hope will power their future success after strong growth in 2012.All three major US car firms are using this year’s show to unveil major new vehicles they hope will power their future success after strong growth in 2012.
On Monday Ford unveiled its next generation F-150, the US’s best-selling vehicle, adding new technology and fuel efficiency into the full-size pickup truck.On Monday Ford unveiled its next generation F-150, the US’s best-selling vehicle, adding new technology and fuel efficiency into the full-size pickup truck.
GM’s incoming chief Mary Barra made her first public appearance since her appointment Sunday night, unveiling the GMC Canyon, a midsize pickup. She said she was “honored to stand here tonight and humbly lead this team”. GM’s Chevrolet Stingray was named car of the year at the show Monday morning.GM’s incoming chief Mary Barra made her first public appearance since her appointment Sunday night, unveiling the GMC Canyon, a midsize pickup. She said she was “honored to stand here tonight and humbly lead this team”. GM’s Chevrolet Stingray was named car of the year at the show Monday morning.
Chrysler, clear of bankruptcy and finalising its merger with Fiat, also unveiled a fleet of new vehicles including new versions of its 200 family sedan and the Dart.Chrysler, clear of bankruptcy and finalising its merger with Fiat, also unveiled a fleet of new vehicles including new versions of its 200 family sedan and the Dart.
Toyota is introducing eight completely new or updated models this year and expects to sell 2.3m vehicles in the US, about 100,000 more than it sold in 2013.Toyota is introducing eight completely new or updated models this year and expects to sell 2.3m vehicles in the US, about 100,000 more than it sold in 2013.
Speaking as Ford announced it was launching 16 new models in 2014 – the most in a decade – Bill Ford, executive chairman, said: “There’s a general air of optimism lots of new product by all manufacturers is being introduced here, It’s great for the city and it’s great for the industry.”Speaking as Ford announced it was launching 16 new models in 2014 – the most in a decade – Bill Ford, executive chairman, said: “There’s a general air of optimism lots of new product by all manufacturers is being introduced here, It’s great for the city and it’s great for the industry.”
Sergio Marchionne, CEO of Fiat and Chrysler, said: “We are running three shifts, we are running seven days a week, we are running overtime.”
Last year 15.5m vehicles were sold in the US, up from 14.4m in 2012. The figure was the best in six years. IHS Automotive estimates sales will top 16.1m this year.Last year 15.5m vehicles were sold in the US, up from 14.4m in 2012. The figure was the best in six years. IHS Automotive estimates sales will top 16.1m this year.
Veteran independent auto industry analyst Michelle Krebs said: “The mood is very upbeat. We are coming off the best year for sales since 2007 with the expectation that next year is going to be better yet. I saw IHS was projecting that there would be 59 new vehicles at the show, that’s the most we have seen in years.”Veteran independent auto industry analyst Michelle Krebs said: “The mood is very upbeat. We are coming off the best year for sales since 2007 with the expectation that next year is going to be better yet. I saw IHS was projecting that there would be 59 new vehicles at the show, that’s the most we have seen in years.”
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