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Cadbury to invest £75m at Bournville headquarters Cadbury to invest £75m at Bournville headquarters
(35 minutes later)
Birmingham-based chocolate maker Cadbury has announced a £75m investment in its Bournville headquarters.Birmingham-based chocolate maker Cadbury has announced a £75m investment in its Bournville headquarters.
The money will be released over three years and is expected to create new jobs. The money will be released over three years and is expected to secure the future of the site.
A spokesman for the firm said the investment would bring four new production lines to the site, which would "secure the next generation of manufacturing" at the factory. A spokesman said the investment would bring four new production lines to the Bournville site, which opened in 1879, but Cadbury has not revealed further details so far.
The business was taken over by American food giant Kraft in 2010.The business was taken over by American food giant Kraft in 2010.
The Bournville factory, which opened in 1879, manufactures a range of the firm's most popular chocolate bars, including Dairy Milk, Creme Eggs and Wispas. The Bournville factory currently produces some of the firm's most popular chocolate bars, including Dairy Milk, Creme Eggs and Wispas.
Maurizio Brusadelli, president of the UK and Ireland at Kraft's owners Modelez International, said the investment would "help to strengthen competitiveness on an international level". Tony Bilsborough, a spokesman for Cadbury's parent company Mondelez, said it was "difficult to say" whether the investment would lead to new products.
He said: "We will be looking to grow manufacturing volumes and to have the capabilities to introduce new products.
"This is all subject to ongoing consultations with the workforce".
'Seminal moment'
The Bournville plant also includes the company's chocolate research and development site, which works on the creation of new chocolate bars.
The company said it was the first significant investment at the plant for 30 years, and would include replacing out-of-date production lines and opening new ones.
The factory currently employs about 960 workers.
Tim Pile, president of Birmingham Chamber of Commerce, said the investment marked a "seminal moment" for Bournville.
"Like other parts of British manufacturing there is a productivity gap in Bournville that needs closing in order for Bournville to compete with the best in the world," he added.