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Nymphomaniac's 'orgasm' posters result of von Trier's Hitler comments Nymphomaniac's 'orgasm' posters result of von Trier's Hitler comments
(2 months later)
The motivation behind the infamous poster campaign for Nymphomaniac was to sidestep its director, Lars von Trier, needing to say anything to promote the film, it has been revealed.The motivation behind the infamous poster campaign for Nymphomaniac was to sidestep its director, Lars von Trier, needing to say anything to promote the film, it has been revealed.
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Speaking at the Digital Biscuit conference in Dublin, marketing outfit the Einstein Couple said their approach was governed by von Trier's decision to keep quiet, after having been banned from Cannes in 2011 after joking he could understand Hitler, while he was promoting his previous film, Melancholia.Speaking at the Digital Biscuit conference in Dublin, marketing outfit the Einstein Couple said their approach was governed by von Trier's decision to keep quiet, after having been banned from Cannes in 2011 after joking he could understand Hitler, while he was promoting his previous film, Melancholia.
The Einstein Couple's Philip Lipski told the conference: "[Lars] has always done his own campaigns before, he always knew exactly what he was doing ... But this time he told us he's not going to say a word. He said he wanted a campaign that can speak for the movie so he can keep his mouth shut, so he can keep his promise not to speak to the press."The Einstein Couple's Philip Lipski told the conference: "[Lars] has always done his own campaigns before, he always knew exactly what he was doing ... But this time he told us he's not going to say a word. He said he wanted a campaign that can speak for the movie so he can keep his mouth shut, so he can keep his promise not to speak to the press."
Von Trier took a "vow of silence" after the 2011 controversy, refusing to speak to the media again.Von Trier took a "vow of silence" after the 2011 controversy, refusing to speak to the media again.
Hence the desire to create marketing materials that, according to Lispki's colleague Maria Biilmann, would be accessible to everyone, "except nuns, monks and children".Hence the desire to create marketing materials that, according to Lispki's colleague Maria Biilmann, would be accessible to everyone, "except nuns, monks and children".
• Cannes film festival bans Lars von Trier• Cannes film festival bans Lars von Trier